Soulland’s rich heritage is projected in everything it does, from its sustainable output to its sleek designs and romantic approach to the everyday wardrobe. The brand’s latest offering saw the Danish imprint return to its home ground to present its Spring/Summer 2023 collection, which saw Soulland introduce its first-ever genderless range.
Now, the label gets into the festive spirit by celebrating 20 years of business with a slew of branded tees that speak to its emblematic personality. Featuring four distinct designs, the T-shirts boast graphics significant to the label over the past two decades, from 2002 to 2012 and 2022.
The tees are re-launching together for the first time, and all receive a white base and relaxed fit. The first iteration was crafted in Copenhagen in 2002 and is fashioned with cursive Soulland lettering, along with its established byline that reads “SoullandClothingCoCPH” and its opening year.
A grizzly bear silhouette hits the left sleeve, while branded ribbons adorn its 10-year-old version. The brand’s spaced-out typewriter font hits another, adjacent to the final garment decorated with Soulland’s current logo.
Take a closer look at Soulland’s anniversary drop in the gallery above, and shop the collection now via the brand’s website for $120 USD.