BEAMS Presents "the A" Exclusive Collection for HAVEN's 20th Anniversary
American casualwear is reinterpreted through a Japanese lens across refined military and workwear silhouettes.
Summary
BEAMS has partnered with HAVEN to celebrate the Canadian retailer’s 20th anniversary with an exclusive collection from the A
The project reinterprets classic American casualwear military cuts and workwear through a Japanese perspective
The collaborative range releases exclusively at HAVEN in-store and online following an in-store pre-release event in Vancouver
BEAMS has partnered with HAVEN to present an exclusive capsule from “the A,” marking the Canadian retailer’s 20th anniversary. The project reinterprets classic American casualwear through a distinctly Japanese lens, elevating heritage garments into refined, modern silhouettes.
The capsule centers on familiar military and workwear archetypes updated through considered proportions and sophisticated construction. Each piece utilizes textiles selected specifically for their depth, tactile quality, and organic texture, shifting traditional utilitarian garments toward a more elevated design language without sacrificing everyday functionality.
To highlight the collection, the accompanying editorial was captured across the coastal landscape of British Columbia, alternating between the windswept shores of Iona Beach and the historic backdrop of Steveston. Weathered timber, muted autumn tones, and aged facades mirror the tactile character and softened structures of the apparel, emphasizing the relationship between durable materials, weather, and time.
The collection from “the A” by BEAMS is now available exclusively at HAVEN in-store and online
