The Jordan Luka 1 "Bred" Has an Official October Release Date

Ready for the upcoming NBA season.

Footwear
240.1K 2   Comments
Save

Dallas Mavericks superstar Luka Dončić is dropping a new colorway for his signature shoe with Jordan Brand just in time for the upcoming NBA season. Arriving in the classic black and red “Bred” color scheme, the Jordan Luka 1 is making its way to stores by the end of the month.

The offering sees the basketball shoe kick off the new season with a black, university red and dark grey hue. The Jordan Luka 1 features a low-cut design that features the new IsoPlate system as well as the full-length Formula23 foam in the midsole for additional responsiveness for athletes. The shoe is a lightweight alternative that also includes breathable Flightwire frame cables seen on the lateral side of the all-black upper. Tints of red are seen on the Jumpman logo on the heel, parts of the midsole, and branding on the upper and the tongue.

Take an official look at the Jordan Luka 1 “Bred” above. The shoe arrives in select retailers and on Nike starting on October 25 for $110 USD.

In other footwear news, the Nike Dunk Low arrives in mint green.

Read Full Article
Text By
Share this article
In This Article
Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

What to Read Next

Air Jordan 16 "Black Pack" Receives an Official October Release Date
Footwear

Air Jordan 16 "Black Pack" Receives an Official October Release Date

The stealthy monochrome retro features premium tumbled leather, patent leather toe caps, and the signature removable shroud.

Jordan Brand Applies the Classic "Bred" Colorway to the Sixty Plus Low
Footwear

Jordan Brand Applies the Classic "Bred" Colorway to the Sixty Plus Low

The hybrid low-top silhouette arrives this summer with signature black, red, and white styling.

The Terror Squad x Nike Air Force 1 Low “University Red and White” Finally Has an Official Release Date
Footwear

The Terror Squad x Nike Air Force 1 Low “University Red and White” Finally Has an Official Release Date

First surfacing in 2023, the pair lands with red-on-white leather blocking and an embroidered “TS” heel tying it to the crew’s early AF1s.


Jordan Brand Officially Debuts the Air Jordan 41
Footwear

Jordan Brand Officially Debuts the Air Jordan 41

The lightweight performance silhouette introduces a nano print mesh upper and multi-Zoom cushioning in the initial “Ruby” colorway.

NOAH Taps Stormy Kromer For Retro Winter Caps
Fashion

NOAH Taps Stormy Kromer For Retro Winter Caps

Built for forty below or sixty above.

Watch the Teaser Clip for Amazon Prime's New College Football Docuseries on Coach Deion Sanders
Entertainment

Watch the Teaser Clip for Amazon Prime's New College Football Docuseries on Coach Deion Sanders

Welcoming ‘Coach Prime’ to the streamer.

Kendrick Lamar Once Considered Not Releasing 'Mr. Morale & The Big Steppers'
Music

Kendrick Lamar Once Considered Not Releasing 'Mr. Morale & The Big Steppers'

Saying that he thought the album was “way too much.”

The Lay's x Balenciaga Potato Chip Bag Clutch is Reportedly $1,800 USD
Fashion

The Lay's x Balenciaga Potato Chip Bag Clutch is Reportedly $1,800 USD

Demna’s next viral fashion accessory.

Drake Enlists Lil Yachty for Second OVO Collaboration With University of Toronto
Fashion

Drake Enlists Lil Yachty for Second OVO Collaboration With University of Toronto

Continuing the celebration of Canadian excellence.

Nike Korea Announces New Policy Banning Resellers
Footwear

Nike Korea Announces New Policy Banning Resellers

Begging the question of if other markets will do so next.


SpringHill Company Will Not Air 'The Shop' Episode With Kanye West
Music

SpringHill Company Will Not Air 'The Shop' Episode With Kanye West

After Ye supposedly “used ‘The Shop’ to reiterate more hate speech and extremely dangerous stereotypes.”

The Boring Company's Latest Product Is a Fragrance That Smells Like Burnt Hair
Fashion

The Boring Company's Latest Product Is a Fragrance That Smells Like Burnt Hair

“Just like leaning over a candle at the dinner table, but without all the hard work.”

Kylian Mbappé Unhappy With Paris Saint-Germain, Demands January Transfer
Sports

Kylian Mbappé Unhappy With Paris Saint-Germain, Demands January Transfer

Signalling the star player is gearing up for departure, once again.

Nike Dunk Low Gets a Minty Makeover
Footwear

Nike Dunk Low Gets a Minty Makeover

Arriving in the coming weeks.

Late-Ming Dynasty Chair Sells for $16 Million USD at Sotheby's
Art

Late-Ming Dynasty Chair Sells for $16 Million USD at Sotheby's

Shattering its pre-sale estimate and becoming the third most expensive chair to sell at auction.

Patrick Martinez Examines the Language of East LA in New Exhibition
Art

Patrick Martinez Examines the Language of East LA in New Exhibition

On view now at Charlie James Gallery.

More ▾