Lay's x Balenciaga Potato Chip Bag Clutch Reportedly $1,800 USD

Continuing to build on its place as the name for viral fashion accessories, at its Summer 2023 “The Mud Show” presentation, Balenciaga unveiled a collaboration with the Frito-Lay brand Lay’s. Clutched by models as they made their way through the muddy scene, crafted by Spanish artist Santiago Sierra, was Creative Director Demna‘s take on the ubiquitous chip bag.

Far from the common $4 USD price of an actual bag of chips, the Lay’s x Balenciaga Potato Chip Bag Clutch is now rumored to be priced at $1,800 USD. The accessory, which comes as an unexpected official collaboration with the chip brand, is constructed of leather printed with a graphic representation of the classic chip bag design, altered with subtle “Balenciaga” branding. The clutch is finished with a faithful metallic silver lining and a simple zip closure at the top.

It is unclear what the inspiration for the sure-to-be viral fashion accessory actually is, but similar designs have been found on AliExpress and Demna was recently spotted carrying an actual Lay’s chip bag at the Antwerp Royal Acadamy of Fine Arts graduate show back in June.

Look for the Lay’s x Balenciaga Potato Chip Bag Clutch to be released alongside the fashion house’s Summer 2023 “The Mud Show” collection later this year. Additionally, find more Balenciaga bags available on Grailed.