Burberry Marries Technology and Nature to Recreate Its TB Summer Monogram

The latest instalment of the house’s ongoing campaign.

Fashion
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Fresh from celebrating its TB Summer Monogram with a takeover at Pharrell and David Grutman’s The Goodtime Hotel last month, Burberry has now unveiled the next chapter of its ongoing campaign that sees the motif cast across four striking landscapes.

Designed by Riccardo Tisci, the new monogram collection was first revealed earlier this year, with a campaign starring Naomi Campbell. Now, as the British fashion house continues to celebrate its new look, technology meets nature to realise the monogram in a variety of creative locations.

Located over Taylor Park Reservoir in Colorado, United States, a drone performance creates a giant motif in the sky in one instance, while rock sculptures — by renowned land artist Jon Foreman — in Newgale Beach, South Wales, crafted with pebbles results in a rugged take on the Thomas Burberry monogram.

Set against the landscape of the Chaka Salt Lake and Wusute in China’s Qinghai Province, paramotors guided by TB Summer Monogram sails swoop over the endless panorama, as do TB Summer Monogram floats across the horizon of the spectacular Boao and Wanning in Hainan Province, as surfers are lifted by the printed kites.

In other news, Louis Vuitton has enlisted Maison TAMBOITE for a monogram-embossed bicycle collection.

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