Burberry Celebrates TB Summer Monogram With a Takeover at Pharrell and David Grutman's The Goodtime Hotel

The monogram finds a home in Miami.

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Burberry has taken over the Pool at Strawberry Moon area at the Goodtime Hotel in Miami Beach. This also marks the first collaborative project for Pharrell and David Grutman’s hotel.

Burberry captures the spirit of summer with a fully immersed Burberry monogram takeover that sees the brand’s interlocking TB initials in this season’s blue-centric colorway. Burberry’s campaign officially features legendary supermodel Naomi Campbell adorned in the brand’s signature branding in fresh hues of deep royal blue, cobalt blue and mid grey.

The same monogram print appears at the Goodtime Hotel on caban covers, canopies, day beds, parasols, poolside lounge seating and all around the outdoor space. Other TB Summer Monogram-branded features include a wrapped popsical cart that will provide guests with refreshing treats throughout the day.

Burberry’s TB Summer Monogram is set to appear across various destinations throughout the summer, all around the world. The collection is currently available online at Burberry.

 

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In case you missed it, take a look inside of the new Gaien Mae HUMAN MADE OFFLINE STORE.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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