Reebok has proven to be one of the industry’s most playful collaborators, and following on from its recent $2.5bn USD sale, the footwear giant is back with a sweet treat in the form of a Jelly Belly collaboration, reworking the Instapump Fury and the Club C Legacy.
As of late, Reebok has been showing many footwear brands how to have fun with collaborations, releasing pairs inspired by Jurassic Park, the Power Rangers, the hair colorist Daniel Moon, and many more. For the Jelly Belly collaboration, Reebok pumps its pairs with flavor and color, livening them up with plenty of apt references.
For example, the Instapump Fury is served in a colorway comprising “Retro Yellow/Neon Cherry/Blue Blink,” which combines yellow mesh on the toe and forefoot with a reddish-orange mesh on the mid-panel base alongside a matching red rubberized heel section. Intersecting this is the Instapump Fury’s mid-panel overlay that appears in a multicolored jelly material, working with green, blue, and orange hues that compliment the blue and cream midsole component.
Additionally, this sneaker also features a Jelly Belly jellybean logo on the heel in orange, themed insoles, and an outsole that combines green traction sections with a blue carbon weave.
As for the Club C Legacy, things are equally whacky. A core colorway divided between “Coal,” “Sport Violet,” and “Pale Yellow” make up the shoe, but a mixture of materials make for something rather busy. Black suede adorns the toe before engineered mesh works the base of the shoe elsewhere, and a hazardous yellow and black section has been added to the front quarter for good measure. This is because the Club C Legacy is themed around Jelly Belly’s Bean Boozled collection of flavors, which have not only been added as a graphic on the inner tongue, but also inspire details such as the question and exclamation marks on the heels, and lastly, the tongue tag branding.
Details are in abundance here, and make one of Reebok’s most creative collaborations to date. The collaborative pairs will drop on sites such as Overkill on September 1, with the Instapump Fury retailing for €199 EUR (approx. $233 USD) and the Club C Legacy costing just €109 EUR (approx. $128 USD).
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