Zavvi Returns With Limited-Edition Pokémon Collection

In summer hues inspired by the ‘Sun & Moon’ series.

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Following the 25th-anniversary collaborative capsule collection earlier this year, online retailer Zavvi has teamed up with Pokémon to launch a limited-edition summer-themed range inspired by the Pokémon Sun & Moon video game series.

Adopting a vintage Hawaiian and surf aesthetic, the collection combines bold graphics and floral prints amongst iconic Pokémon characters such as Pikachu, Squirtle, Exeggutor, Psyduck and Slowpoke.

Comprised of a selection of relaxed-fit T-shirts, button-up shirts and shorts, the range boasts a bright color palette in time for the summer and includes an array of accessories including backpacks, bandanas, beach bags complete with a faux leather embossed Poké patch.

As well as garments, the latest collection also features two limited-edition hand-crafted canvas high-top sneakers arriving in a white colorway with an underwater Magikarp graphic or a tropical Pickachu-themed design in black.

The new and exclusive Zavvi x Pokémon collection is available to purchase in the UK and EU now from the online retailer’s website.

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Ali Mohammed-Ali Lead Content Strategist

Ali Mohammed-Ali is a writer, editor and strategist based in London. Throughout his career working in the cultural space, he’s spotlighted tastemakers, shaped independent platforms and helped brands establish their voice. At Hypebeast, Ali has led global and regional campaigns across editorial, creative, print and content strategy — crafting engaging narratives that resonate with culturally tuned audiences as well as build credibility for the brands behind them.

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