A Massive 3D YEEZY Gap Billboard Appears in Shinjuku

More of Nick Knight’s “Floating Projections.”

Fashion
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After debuting a realistic giant 3D cat billboard, Tokyo is back with another viral form of the outdoor advertising media.

In building up more excitement for the YEEZY Gap release and collection, a giant 3D video of the YEEZY Gap Round Jacket in black has appeared on the same billboard located in Shinjuku. The video, which depicts a weightless jacket was done in collaboration with Nick Knight and is part of the “Floating Projections” campaign.

Those in the area can expect to see this ad from 7:00 a.m. to 8:00 p.m local time from July 19 to 20.

In other fashion news, brands drop Kris Wu after alleged predatory behavior surfaces.

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