Jordan Brand Explores the Link Between British Basketball and Its American Heroes

Looking at how Zion Williamson is influencing the sport on both sides of the Atlantic.

Sports
10,244 Hypes 1 Comments

Jordan Brand has released a new documentary, telling the dual stories of Zion Williamson and the current state of basketball in Britain. Titled The Next Dance, the documentary has a particular focus on how British players are influenced by stars across the Atlantic, with Williamson’s rise to the top of the sport a particular inspiration for a generation of players.

Launching the project, director Laurence McKenna explained, “We wanted to create something that beautifully captured the current state of British basketball and the potential it has, couple that with Zion’s unique personality and story. Throughout we discovered the parallels between the two and how basketball, as a whole, can seek to inspire and motivate all across the world, no matter where you come from.”

On one side, The Next Dance charts Williamson’s rise, including the launch of his first signature sneaker aged just 20. Telling this story, Jordan Brand designers who worked with Williamson feature in the film, which also explores his role as one of the NBA’s most recognizable faces.

Alongside this, the documentary features several well-known faces from the UK basketball world, including the likes of Harry Pinero — who discusses the link between basketball and fashion — as well as London-born former professional basketball player Steve Bucknall and the London Lions’ Justin Robinson.

In other sports news, FIFA could be about to drastically rewrite the rules of football.

Read Full Article

What to Read Next

A Closer Look at Zion Williamson’s Full Jordan Brand Collection
Footwear

A Closer Look at Zion Williamson’s Full Jordan Brand Collection

Including four colorways and a selection of co-branded apparel.

Watch Zion Williamson Explain the Significance of His Jordan Zion 1 "Marion" Colorway
Footwear

Watch Zion Williamson Explain the Significance of His Jordan Zion 1 "Marion" Colorway

A makeup that nods to his South Carolina upbringing.

Zion Williamson's Younger Brother is the Inspiration for His Jordan Zion 1 "Noah" Colorway
Footwear

Zion Williamson's Younger Brother is the Inspiration for His Jordan Zion 1 "Noah" Colorway

Scribble patterns along the upper are influenced by Noah decorating his own Air Jordan 1 colorway at Nike HQ.


Zion Williamson's Jordan Zion 1 "Bayou Boys" is Supplied With a Swampy Palette
Footwear

Zion Williamson's Jordan Zion 1 "Bayou Boys" is Supplied With a Swampy Palette

Designed with reptilian overlays and insoles that read “Let’s Dance.”

The Ukrainian PS4 Farm Was Actually Grinding 'FIFA' Ultimate Team Accounts
Gaming

The Ukrainian PS4 Farm Was Actually Grinding 'FIFA' Ultimate Team Accounts

It wasn’t Bitcoin after all.

Audi Unveils the 400 HP RS3 Sportback and Sedan
Automotive

Audi Unveils the 400 HP RS3 Sportback and Sedan

The hottest of hot hatchbacks returns, and this time it doesn’t hold back.

Dutch Restaurant Reveals World's Most Expensive Burger
Food & Beverage

Dutch Restaurant Reveals World's Most Expensive Burger

Someone call 2 Chainz.

'The Mandalorian' Season Three Is Reportedly in Production
Entertainment

'The Mandalorian' Season Three Is Reportedly in Production

A release date, however, is yet to be announced.

Apple's iPhone 13 May Carry a 120Hz Always-on Display
Tech

Apple's iPhone 13 May Carry a 120Hz Always-on Display

A new MacBook Pro might also be on the way.


FIFA Considers Reducing Football to 30-Minute Halves
Sports

FIFA Considers Reducing Football to 30-Minute Halves

Alongside other rule changes that could dramatically change the sport.

Research Discovers That Cannabis Was Domesticated in China 12,000 Years Ago
Tech

Research Discovers That Cannabis Was Domesticated in China 12,000 Years Ago

Originating from northwest China, it was used for clothing and medicine.

Kid Cudi Responds to Fans Criticizing His Painted Nails
Fashion

Kid Cudi Responds to Fans Criticizing His Painted Nails

“If u don’t like me doin this or anything I do, please don’t buy my albums, don’t come to my shows.”

Megan Thee Stallion's 'Good News' Officially Goes Platinum
Music

Megan Thee Stallion's 'Good News' Officially Goes Platinum

Less than a year after its release.

People Got Off-White™ x Nike AF1 "University Gold" by Tricking Nike SNKRS Stash
Footwear

People Got Off-White™ x Nike AF1 "University Gold" by Tricking Nike SNKRS Stash

Some sneakerheads exploited a loophole.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.