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Basketball

UGG Makes a Splash on the Court With a 2025 Barclays Center Partnership
Footwear

UGG Makes a Splash on the Court With a 2025 Barclays Center Partnership

Presented by UGG
The programming will kick off with a month-long, immersive ‘Icon Arcade’ pop-up outside of the stadium.
Presented by UGG /
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Anthony Edwards On The adidas AE 2: Nothing Less Than Legendary
Footwear

Anthony Edwards On The adidas AE 2: Nothing Less Than Legendary

Off the heels of his inaugural “Believe That.” tour in China, the NBA star gives Hypebeast the scoop on the adidas AE 2.
By /
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Foot Locker Home Court: London Was Strictly For the Local Community
Sports

Foot Locker Home Court: London Was Strictly For the Local Community

Presented by Foot Locker
Platforming 12 basketball teams in collaboration with Jordan Brand.
Presented by Foot Locker /
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Assouline Drops a Ballin' Book About the NBA, 'Basketball: The Impossible Collection'
Sports

Assouline Drops a Ballin' Book About the NBA, 'Basketball: The Impossible Collection'

Journalist Howard Beck recalls 100 of the NBA’s most iconic moments.
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Kevin Durant Stars in Kith for Team USA Basketball
Fashion

Kevin Durant Stars in Kith for Team USA Basketball

The vintage-inspired collection will make its debut in Paris ahead of the Olympics.
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New Balance Signs Its First Women’s Basketball Player, Cameron Brink
Footwear

New Balance Signs Its First Women’s Basketball Player, Cameron Brink

The rising senior at Stanford University will grace its performance and lifestyle campaigns.
By /
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Apple TV+ Drops First Trailer for Stephen Curry Documentary Film "Underrated"
Entertainment

Apple TV+ Drops First Trailer for Stephen Curry Documentary Film "Underrated"

Premiering on July 21.
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Victor Wembanyama to Make NBA Debut As Nike Athlete
Sports

Victor Wembanyama to Make NBA Debut As Nike Athlete

As he’s seen wearing Drake’s unreleased Nike NOCTA Glide sneakers.
By /
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Here’s What Went Down at PUMA’s Forever Slipstream Event in Paris

Here’s What Went Down at PUMA’s Forever Slipstream Event in Paris

Presented by PUMA
Welcoming basketball icons LaMelo Ball, Brisco and Queens of Peckham.
Presented by PUMA /
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Wilson Introduces First-Ever 3D-Printed Airless Basketball
Design

Wilson Introduces First-Ever 3D-Printed Airless Basketball

First seen in the hands of KJ Martin for the Slam Dunk Contest.
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Drake Shares Playful Tribute to LeBron James for Becoming NBA All-Time Scoring Leader
Sports

Drake Shares Playful Tribute to LeBron James for Becoming NBA All-Time Scoring Leader

Unexpectedly airing during NBA on TNT.
By /
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Rui Hachimura's No. 28 Lakers Jersey Pays Tribute to Kobe and Gigi Bryant
Sports

Rui Hachimura's No. 28 Lakers Jersey Pays Tribute to Kobe and Gigi Bryant

“No. 2 for Gianna and No. 8 for Kobe”
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