Digital Billboard of Realistic Giant 3D Cat Amazes Onlookers in Tokyo

A 150-sqm curved 4k display brings the “Kyodai Neko” to life.

Tech & Gadgets
2.8K 3   Comments
Prefer Hypebeast on Google
Save

Tokyo, Japan‘s Shinjuku district has just received a new protector in the form of a giant 3D calico cat.

Situated just across the street from the JR station, the large car is actually a massive 150-sqm digital billboard by Cross Shinjuku Vision. Since its testing phase, the giant calico cat, or Kyodai Neko (巨大ネコ) as fans are calling it, has brought in a constant stream of onlookers as they patiently wait for the cat to make an appearance. Kyodai Neko can be seen in various poses looking down at passersby and in catnap mode.

The magic is in the large, curved 4K display, as well as the viewing angle and the height of the building. This form of a wrap-around display has already been spotted in numerous cities across Asia and will most likely become the new standard in outdoor advertising.

In other tech news, Elon Musk bought a ticket to fly aboard Richard Branson’s Virgin Galactic spacecraft.

Read Full Article

What to Read Next

LEGO Rebuilds a Fan-Favorite Joker Cover in 1,849 Pieces of 3D Wall Art
Toys

LEGO Rebuilds a Fan-Favorite Joker Cover in 1,849 Pieces of 3D Wall Art

Hidden details lurk beneath the grin in this layered take on the 2011 ‘Detective Comics’ #880 cover.

McDonald's Japan Supersizes the Tsukimi Burger Into a 27-Inch Plushie
Design

McDonald's Japan Supersizes the Tsukimi Burger Into a 27-Inch Plushie

The lottery-only prize recreates the burger’s egg, patty, bacon, and sauce at nearly 70 cm across.

Pokémon Is Using Japan's National ID Card To Shut Scalpers Out of Its 30th Anniversary Lottery
Gaming

Pokémon Is Using Japan's National ID Card To Shut Scalpers Out of Its 30th Anniversary Lottery

The 30th CELEBRATION MEGA lineup reaches buyers through a two-tier lottery that hands identity-verified fans the bulk of the winning slots.


Starbucks Japan Turns Its Menu Into Blind Box Collectible Plush Charms With the "Joyful Capsule" Series
Toys

Starbucks Japan Turns Its Menu Into Blind Box Collectible Plush Charms With the "Joyful Capsule" Series

A standard five-design set rolls out across 19 Tokyo stores, with a separate four-design set exclusive to the Reserve Roastery.

NBA Top Shot is Sending Eight Lucky Collectors to Game 5 of the NBA Finals
Sports

NBA Top Shot is Sending Eight Lucky Collectors to Game 5 of the NBA Finals

Includes two NBA Top Shot Suite tickets, airfare and accommodation.

Here's an Official Look At the Nike LeBron 8 "Space Jam"
Footwear

Here's an Official Look At the Nike LeBron 8 "Space Jam"

The King continues to pay homage to the Tune Squad.

Burger King Malaysia Drenches New Burger and Chicken Sandwich in Chocolate
Food & Beverage

Burger King Malaysia Drenches New Burger and Chicken Sandwich in Chocolate

It’s a childhood dream come true.

Westside Gunn Reveals Plans to Release Two Albums in 2021
Music

Westside Gunn Reveals Plans to Release Two Albums in 2021

The Griselda titan has been busy.

Jake Paul and Tyron Woodley Fight Receives New Match Date
Sports

Jake Paul and Tyron Woodley Fight Receives New Match Date

Set to be a Showtime PPV.

The Air Jordan 1 High OG Hits up the Vineyard in "Bordeaux"
Footwear

The Air Jordan 1 High OG Hits up the Vineyard in "Bordeaux"

Take a look at the detailed images of the new colorway.


Fall Into the Looking Glass at the Shed's New AR Exhibition
Art

Fall Into the Looking Glass at the Shed's New AR Exhibition

Featuring KAWS, Nina Chanel Abney, Olafur Eliasson and more.

Nongshim Introduces Shin Ramyun Fried Noodles to Celebrate 35th-Anniversary
Food & Beverage

Nongshim Introduces Shin Ramyun Fried Noodles to Celebrate 35th-Anniversary

A brothless take on the beloved instant noodle.

Check Out Chief Keef’s New Song and Video ‘The Talk’
Music

Check Out Chief Keef’s New Song and Video ‘The Talk’

The latest in a series of new Chief Keef singles.

A$AP Rocky and Rihanna Spotted Filming Music Video in the Bronx
Music

A$AP Rocky and Rihanna Spotted Filming Music Video in the Bronx

What could the couple be working on?

Thom Yorke Releases Nine-Minute Version of "Creep" Remix From UNDERCOVER FW21 Runway
Music

Thom Yorke Releases Nine-Minute Version of "Creep" Remix From UNDERCOVER FW21 Runway

“Creep (Very 2021 Rmx)” also arrives with artwork designed by Jun Takahashi.

Golden State Warriors Reportedly Discussed a Trade for Damian Lillard
Sports

Golden State Warriors Reportedly Discussed a Trade for Damian Lillard

Could Dame be a new addition to The Splash Brothers?

More ▾