Kraft and Van Leeuwen Combine Comfort Foods in New Macaroni & Cheese Ice Cream

A fusion of the beloved cheesy dish and the Brooklyn-based’s company decadent ice cream.

Food & Beverage
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Kraft and Brooklyn’s Van Leeuwen Ice Cream is offering a complex summer treat: mac and cheese ice cream.

The limited-edition offering is created with no artificial preservatives, dyes or flavors — just the churned cheesiness of Kraft Macaroni & Cheese, Van Leeuwen’s decadent ice cream and a few additional high quality ingredients. The collaborative dessert’s cool temperature is perfect for a hot summer day, while its nostalgic mac and cheese flavor will bring customers back to fun childhood days with warm bowls of the comfort dish.

“We know that there is nothing more refreshing on a hot summer day than ice cream. That is why we wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavor of Kraft Macaroni & Cheese we all grew up with,” Emily Violett, Sr. Associate Brand Manager for Kraft Macaroni & Cheese, said in a statement. “As big fans of Van Leeuwen, we knew they’d be the perfect partner to create this ice cream with us. Not only does it taste delicious, but it’s also made with high quality ingredients and contains no artificial flavors, preservatives, or dyes just like our Kraft Macaroni & Cheese.”

The Kraft Macaroni & Cheese ice cream will be sold at Van Leeuwen scoop shops and online starting July 14 — National Macaroni & Cheese Day — at $12 USD a pint. It will also be available at all the Van Leeuwen stores in New York City, Los Angeles and Houston on the same day; New Yorkers can try the limited-edition flavor for free at an ice cream truck at Union Square.

Elsewhere in food and beverage, Subway is giving a million free sandwiches ahead of its menu overhaul.

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