On Combines Running and Lifestyle For Its Paradigm-Shifting Cloudnova
Designed to hold its ground in both urban and rural environments.
Swiss label On has unveiled images of its forthcoming Cloudnova Z5 sneaker, the first release from its paradigm-shifting “Editions Range,” a collection of exclusive limited footwear born and designed out of the label’s Zurich-based lab.
On — who is reportedly planning for a $5billion USD IPO later this year — has named the Z5 as such thanks to its place of its conception: Zurich District 5.
Combining features both running and lifestyle sneakers, the Z5 features is a fresh and unique-looking silhouette. Taking notes from its Cloudflash sneaker, the upper houses flashy neon lines and an ultra-breathable nanomesh which sits atop the sole of a classic Cloudnova, the home of On’s signature Speedboard and CloudTec sole innovations.
Dressed in a “Neon White” colorway, each silhouette has been designed to hold its ground in both urban and rural environments and as such boasts a lightweight sole with extreme breathability, all the while looking pretty nice too.
The limited-edition Cloudnova Z5 will be available from the On webstore from May 27, retailing at $180 USD.
In other news, LIFUL has served up a sleek, minimal take of the Reebok Premier Road Plus IV.
