Coca-Cola’s New Bottles Celebrate Summertime Rituals With Poetry
“Open for Summer.”
![Coca-Cola’s New Summer poems Packaging info USA summertime marketing campaign soda pop](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F05%2Fcoca-colas-new-summer-poems-packaging-info-001.jpg?cbr=1&q=90)
Coca-Cola has just unveiled its summer marketing campaign. For the first time in the United States, Coca-Cola bottles will feature poetry on the packaging.
The “Summer Tastes Better with Coca-Cola” campaign sees classic American summer rituals – backyard BBQs, movie nights, baseball games, and family beach visits, to name a few — embodied in 24 poems in total. These poems find their way onto fridge packs and on 24 oz, one liter, and two-liter bottles. These new bottle designs have already started to roll out across the nation.
In other food and beverage news, General Mills teases the release of Space Jam: A New Legacy cereal.