Coca-Cola’s New Bottles Celebrate Summertime Rituals With Poetry

“Open for Summer.”

Food & Beverage
2,382 Hypes 0 Comments

Coca-Cola has just unveiled its summer marketing campaign. For the first time in the United States, Coca-Cola bottles will feature poetry on the packaging.

The “Summer Tastes Better with Coca-Cola” campaign sees classic American summer rituals – backyard BBQs, movie nights, baseball games, and family beach visits, to name a few — embodied in 24 poems in total. These poems find their way onto fridge packs and on 24 oz, one liter, and two-liter bottles. These new bottle designs have already started to roll out across the nation.

In other food and beverage news, General Mills teases the release of Space Jam: A New Legacy cereal.

Read Full Article

What to Read Next

Coca-Cola Zero Sugar Receives a New Recipe
Food & Beverage

Coca-Cola Zero Sugar Receives a New Recipe

New and improved taste and look.

Coca-Cola Company to Roll Out New 100% Recycled Material Bottles This Year
Food & Beverage

Coca-Cola Company to Roll Out New 100% Recycled Material Bottles This Year

The new 13.2-ounce bottles are apparently “more sippable.”

Coca-Cola Japan Introduces Instant Freeze-Dried Coffee and Green Tea Cubes
Food & Beverage

Coca-Cola Japan Introduces Instant Freeze-Dried Coffee and Green Tea Cubes

An eco-friendly way to enjoy your favorite summertime drink.


Coca-Cola Customizable Labels Approve Phrases Like “I Am a Nazi,” but Censors Words Such As "Transgender" and "Lesbians"
Food & Beverage

Coca-Cola Customizable Labels Approve Phrases Like “I Am a Nazi,” but Censors Words Such As "Transgender" and "Lesbians"

The Coca-Cola Company is now under fire.

Here's an Official Look at the Air Jordan 1 Low OG "Shattered Backboard"
Footwear

Here's an Official Look at the Air Jordan 1 Low OG "Shattered Backboard"

The highly coveted colorway makes a bold return.

WISDOM® Explores Outer Space in Fashion With "Nothing"
Fashion

WISDOM® Explores Outer Space in Fashion With "Nothing"

Showcased in the “From Ink to Fashion Project” in Taiwan.

Nike and PUMA Are in Another Trademark Dispute Over "Footware"
Footwear 

Nike and PUMA Are in Another Trademark Dispute Over "Footware"

The legal situation pertains to trademark requests in both the U.S. and U.K.

General Mills Teases Release of 'Space Jam: A New Legacy' Cereal
Food & Beverage

General Mills Teases Release of 'Space Jam: A New Legacy' Cereal

Packed with bunny and basketball marshmallows.

Everything Coming to and Leaving Netflix in June 2021
Entertainment

Everything Coming to and Leaving Netflix in June 2021

Led by the second part of the hit French crime thriller ‘Lupin.’


The Korean BBQ Car Brings the Restaurant to You
Food & Beverage

The Korean BBQ Car Brings the Restaurant to You

This is what dreams are made of.

The adidas YEEZY Foam Runner "Mineral Blue" Receives a Release Date
Footwear

The adidas YEEZY Foam Runner "Mineral Blue" Receives a Release Date

The next colorway of the innovative model.

A$AP Rocky Reveals New Album 'All Smiles' Is About 90% Done
Music

A$AP Rocky Reveals New Album 'All Smiles' Is About 90% Done

Also touching on the influence of his girlfriend, Rihanna, and Morrissey’s involvement in the project.

PornHub Creates 4K Remasters of Classic Adult Videos With AI
Tech

PornHub Creates 4K Remasters of Classic Adult Videos With AI

The “Remastured Project” looks all the way back to 1920.

Kevin Abstract on the Future of BROCKHAMPTON: "Everybody Just Getting a Lil Older"
Music

Kevin Abstract on the Future of BROCKHAMPTON: "Everybody Just Getting a Lil Older"

The group is set to release their final album this year.


More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.