Tapping into the human senses, NOICE presents its inaugural collection inspired by the calming benefits of sound.
Comprised of an array of shirts, sweatshirts, outerwear and accessories emblazoned with its signature script branding, the label’s latest collection reimagines traditional workwear into versatile pieces. Merging comfort and functionality, the relaxed silhouettes are built for work activities or everyday wear whilst its deconstructed nylon panel details, such as those crafted onto the pure cotton T-shirt, incorporates a contemporary utility aesthetic into your daily essentials.
The garment dyeing method used also channels a subtle elegance to the rugged looks and as well as the pastel color palette adorning the majority of the collection, a toned-down dusty pink hue forms the brand’s color of the season.
Accompanying the drop is NOICE’s seasonal campaign. With its brand name being a combination of “Nice Noise”, the campaign translates the collection’s calming aesthetic into moving visuals. Set to the backdrop of a bamboo forest and a temple in the mountains, its tranquility is manifested through smooth transitions and an easy-listening soundtrack.