Cardi B Files Trademark for "Bardi Beauty"

The company could possibly encompass makeup, skincare, fragrance, hair and nail products.

Music
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Cardi B‘s company Cardi’s Washpoppin Inc. has filed trademark documents for the phrase “Bardi Beauty,” potentially signaling her latest move into the cosmetics and beauty industry.

The rapper is reportedly aiming to utilize the phrase on a variety of beauty items, including goods and services related to fragrances for personal use, cosmetics, hair care preparations, non-medicated skin care products, nail polish and nail enamel.

Just last September, Cardi B applied for a trademark on “WAP”, on hopes of securing the name for potential beverage products like beer, liquor and soft drinks and other products including clothing and bags. She has evidently been venturing out of music, picking up notable partnerships in fashion and footwear with a recent partnership with Fashion Nova and Reebok. Her latest “Summertime Fine” collection is set to launch later this week and includes new colorways of the Cardi B Club C shoe.

It is unclear how long the approval for the landmark of “Bardi Beauty” will take. The official filing for the phrase occurred on April 16 and on April 20, a status update regarding the filing noted that the record was initialized, but not yet assigned to an examiner.

In other music news, Doja Cat unveiled her debut NFT collection and high-end marketplace.

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