COMME DES GARÇONS PLAY x Nike, Converse Highlighted in New Campaign

Jean Jacques Ndjoli’s “Role Play” shoot foretells a global release.

By
Fashion
19,620 Hypes 8 Comments

The spirit of PLAY TOGETHER is captured in this campaign concepted and shot by Paris-based Jean Jacques Ndjoli, entitled Role Play. Ndjoli’s friends Malina, Basile, Johanna and Julien have each been shot both at play and at work, illustrating the collection’s versatility and universality. Of course, the iconic heart and eyes logo maintain its presence, evoking a symbol, a feeling.

COMME DES GARÇONS PLAY‘s recent “PLAY TOGETHER” Nike collaboration immediately flew off Japanese store shelves when it launched earlier this month, but that was only a taste of what’s to come. Parisian photographer Jean Jacques Ndjoli, who lensed a CdG PLAY editorial last year, is rejoining the Japanese sub-label for another community-driven campaign dubbed “Role Play,” which highlights new wares created in partnership with both The Swoosh and Converse.

Envisioned and lensed by Ndjoli, the campaign sees his friends Malina, Basile, Johanna and Julien lensed at both work and play in homage to the inherent joy imparted by CdG PLAY’s effortless apparel and iconic heart logo. For the first time, Converse serving up more than collaborative Chuck Taylors, emblazoning its Chevron logo adjacent to a tiny CdG PLAY heart on a white tee and grey hoodie, identically to Nike.

This new iteration of the ongoing “PLAY TOGETHER” series also includes “CDG”-branded items, indicating a joint effort with the collaboration-driven CDG“>COMME des GARÇONS CDG sub-label. This includes another white T-shirt and grey hoodie, as well as a classic striped shirt, finished in an understated blue and white stripe pattern.

All seven pieces from the “PLAY TOGETHER” capsule launch March 5 via Dover Street Market’s web-store, its global outposts and COMME DES GARÇONS flagships, retailing for $100 USD to $280 USD apiece.

Of course, plenty of other COMME des GARÇONS collaborations are arriving at stores across the globe: COMME des GARÇONS SHIRT’s ASICS Tarther recently saw international release.

Read Full Article

What to Read Next

Saint Laurent Rive Droite's "The Winter Game" Capsule Presents Skis, Snowboards and Sleds
Fashion

Saint Laurent Rive Droite's "The Winter Game" Capsule Presents Skis, Snowboards and Sleds

We doubt you’d want to use these winter-ready toys.

Hit The Trails With New Balance’s Grippy Fresh Foam Hierro v6
Footwear

Hit The Trails With New Balance’s Grippy Fresh Foam Hierro v6

Ultimate comfort on often unpredictable terrain.

SPOFEC Equips the Rolls-Royce Cullinan Black Badge With OVERDOSE Widebody Kit
Automotive

SPOFEC Equips the Rolls-Royce Cullinan Black Badge With OVERDOSE Widebody Kit

While the V12 engine now produces 707 HP, making it shift from 0-62 MPH in 4.6 seconds.


Supreme x Nike SB Dunk Low Spring/Summer 2021 Collaboration
Footwear

Supreme x Nike SB Dunk Low Spring/Summer 2021 Collaboration

Coming in “Black,” “Mean Green,” “Hyper Blue” and “Barkroot Brown.”

Cold Laundry Showcases Its Penchant for Minimalist Comfort
Fashion

Cold Laundry Showcases Its Penchant for Minimalist Comfort

“Escape the Noise” is the London label’s latest unisex collection.

Palace's Fourth Spring 2021 Drop Includes Collaborative adidas Shirts and Shoes
Fashion

Palace's Fourth Spring 2021 Drop Includes Collaborative adidas Shirts and Shoes

Accompanying new motifs and in-line accessories.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.