COMME des GARÇONS PLAY‘s seasonal offerings are nothing if not consistent; the lighthearted sub-label often issues slightly different iterations of its signature shirts, hoodies and cardigans each season, without greatly altering the unmistakable Filip Pągowski-designed heart logo. CDG PLAY’s latest range, “FAMILY GUYS,” delivers a gently tweaked variation of the heart, doubling up on the adorable artwork as if to reflect familial bonding.
French creative Jean Jacques N’djoli highlights the new collection in a stylized editorial, appropriately recruiting his own siblings to help model the goods. Neutral-toned T-shirts, hoodies and cardigans are emblazoned with the new doubled-up heart patch, spotlighted in a variety of colorful settings. Though all of the items are effortlessly versatile, there are some play-ful twists, including a new shirt design printed with inverted PLAY branding.
“I created these pictures [with] my sister and brothers, Julia, Jean-Luc, Jean-Paul & Jean-Philippe,” N’djoli explained in a statement. “Inspired by our family spirit and pieces of my daily life, I played with shapes and colours, the art of design and architecture.”