Rapha's Latest Campaign is an Optimistic Look at the Season Ahead

The sport of cycling really is having a moment. Over the last year, those partaking in the sport in the U.K. has increased by 200%, while the cycling apparel sector is now said to be worth over $3 billion USD.

London-based cycling label Rapha remains at the forefront of this rise, with 2020 collaborations alongside MR PORTER, Robyn Lynch, Bang & Olufsen and, most notably, Palace helping propel the sport into a new fashion-focused realm.

Now, for its first full release of 2021, Rapha draws on a year of pandemic-fuelled confinement and frustration, with its striking “Colour the Road Ahead” campaign. Designed with the aim to allow riders to feel hopeful about the season ahead, the accompanying lookbook show how cyclists can mix both product and color, with a collection that’s not only visually rich, but uplifting too.

Comprising a mix of both men’s and womenswear, classic Rapha on-bike garments like the Brevet Lightweight Jersey, classic gilet, Flyweight Jersey and the Pro Team Long Training Jersey have been given lively seasonal makeovers, showcasing the brand’s penchant for seasonal shades.

The full collection is available to buy now over on the Rapha webstore, while a selection of on-bike pieces can be seen in the lookbook above.

In other news, POC has released the world’s first self-powered cycling helmet.