Netflix To Improve Diversity in Its Shows Through $100 Million USD Pledge

Recent research shows the streaming platform is an industry leader in inclusivity.

Entertainment
5,968 Hypes 8 Comments

Netflix has just released an extensive report on its diversity and inclusivity metrics across its films and series, employing the help of the USC Annenberg Inclusion Initiative research team, which analyzed the company’s content based on gender, race and ethnicity, and LGBTQ+ and disability identities.

The study compared the streaming platform’s 126 films and 180 series released over 2018 and 2019 with the top-100 grossing Hollywood movies in the same period. In general, Netflix’s metrics reflect stronger diversity and inclusivity than the industry standard, with 52 percent of its projects led by women, as compared to the industry’s 41 percent. 23.1 percent of the company’s fictional films were directed by women, while 25.2 percent and 29 percent of writers and producers were also female. In comparison, the wider industry numbers come in only at 7.6 percent, 16.7 percent, and 19 percent respectively.

“There’s something else that’s important about this study — it’s historic,” wrote Dr. Stacy Smith in the study. “At the Annenberg Inclusion Initiative, we’re not aware of any other company taking a leadership role and making their findings as transparent and rolling out those results to all the communities that either work on Netflix films and series, or consume them as audiences. And given the size and scope of Netflix content, particularly as it relates to its entertainment industry peers, the results show one thing very clear — Netflix is committed to inclusion across its content portfolio. And we’re excited to see what the results might yield in years to come.”

Along with the research results, Netflix has pledged $100 million USD over the next five years towards its Fund for Creative Equity, which seeks to further improve diversity within the film and TV industry.

“We believe these efforts will help accelerate the change that Dr. Smith has so long advocated for – creating a lasting legacy of inclusion in entertainment,” Netflix co-CEO Ted Sarandos wrote in a statement accompanying the research results. “We are still in the early stages of a major change in storytelling – where great stories can truly come from anywhere, be created by anyone, whatever their background, and be loved everywhere. And by better understanding how we are doing, we hope to stimulate change not just at Netflix but across our industry more broadly.”

In other entertainment news, here’s the full list of winners from the 78th Golden Globe Awards.

Read Full Article

What to Read Next

Netflix's Ad-Support Tier Will Not Give You Access to All of Its Shows
Entertainment

Netflix's Ad-Support Tier Will Not Give You Access to All of Its Shows

Due to licensing issues.

Justin Timberlake Sells Entire Music Catalog to Hipgnosis Sounds for $100 Million USD
Music

Justin Timberlake Sells Entire Music Catalog to Hipgnosis Sounds for $100 Million USD

The catalog is comprised of more than 200 tracks.

Tom Cruise Reportedly Made Over $100 Million USD for 'Top Gun: Maverick'
Entertainment

Tom Cruise Reportedly Made Over $100 Million USD for 'Top Gun: Maverick'

Becoming one of the highest paid actors of the year.


Netflix’s Market Cap Plummets by $54 Billion USD in a Day
Entertainment 

Netflix’s Market Cap Plummets by $54 Billion USD in a Day

Investors started selling after the company published its Q1 financials.

Act II Is Releasing Mac & Cheese Flavored Microwavable Popcorn
Food & Beverage

Act II Is Releasing Mac & Cheese Flavored Microwavable Popcorn

How will it be different from its Cheddar Cheese flavor?

'Tom & Jerry' Surprisingly Tops Box Office in Opening Weekend
Entertainment

'Tom & Jerry' Surprisingly Tops Box Office in Opening Weekend

The live-action adaptation leads with $13.7 million USD.

Share Your ATT1%TUDE With 99%IS-'s UPSIDE DOWN SHOELACES
Footwear

Share Your ATT1%TUDE With 99%IS-'s UPSIDE DOWN SHOELACES

A unique functional lacing option.

J Balvin Celebrates Success in New Single "Ma' G"
Music

J Balvin Celebrates Success in New Single "Ma' G"

The track’s visual was filmed in his home of Medellín, Colombia.

NBA Investigates Reports of Jeremy Lin Claiming He Was Called "Coronavirus"
Sports

NBA Investigates Reports of Jeremy Lin Claiming He Was Called "Coronavirus"

As a part of the growing cases of acts of violence and racism against Asian Americans since the pandemic.


New Reports Reveals Social Media Bots May Have Fuelled GameStop Stock Surge
Tech

New Reports Reveals Social Media Bots May Have Fuelled GameStop Stock Surge

Estimating tens of thousands of bot accounts took part in the rally.

Anderson .Paak and Bruno Mars Link for New Band Silk Sonic
Music

Anderson .Paak and Bruno Mars Link for New Band Silk Sonic

The duo’s debut single is set to release this March 2021.

Farfetch Announces 41.3% Q4 Revenue Increase
Fashion 

Farfetch Announces 41.3% Q4 Revenue Increase

Driven by the 56% growth in digital platform revenue.

Here's the Full List of Winners From the 78th Golden Globe Awards
Entertainment

Here's the Full List of Winners From the 78th Golden Globe Awards

The night’s big winners include the late Chadwick Boseman, ‘Borat Subsequent Moviefilm’ and ‘The Crown.’

THE NORTH FACE PURPLE LABEL Remixes Vintage 65/35 Mountain Parka for monkey time
Fashion

THE NORTH FACE PURPLE LABEL Remixes Vintage 65/35 Mountain Parka for monkey time

An exclusive set of retro outerwear.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.