'GTA VI' Projected To Cost $100 USD, Could Generate $10 Billion USD in Its Lifetime
Making it one of the most profitable games in history.
The highly-anticipated Grand Theft Auto VI is looking to generate a whopping $10 billion USD in its lifetime, with the game expecting to go for $100 USD per copy.
Louise Wooldridge of Ampere Analysis told The Telegraph that the Rockstar Games title is “probably the most anticipated game of all time,” and will likely be “one of the most expensive games ever made.” He adds that GTA VI could earn over $1 billion USD in sales in its first day alone.
An estimate from Wedbush Securities’ Michael Patcher puts the game’s development cost at $1.5 billion USD, although Rockstar’s parent company Take-Two Interactive will, regardless, still make a hefty profit. “I expect a $100 price point for the game,” he shared. “The game will be immensely profitable. It will likely generate $10bn lifetime and another $500m annually from GTA Online.”
The Telegraph adds that Take-Two is currently valued at $40 billion USD, with its stock up more than 20% so far in 2025.
GTA VI is set to release May 26, 2026.
