The AJ3 "Seoul" Inspires the Jordan Brand x Helinox Chair One

Celebrating the tones of the Taegeukgi.

Design
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Marking Jordan Brand‘s first time collaborating with a South Korean name, Nike‘s Michael Jordan-centered off-shoot has now teamed up with Helinox on a limited release.

Inspired by the Air Jordan 3 “Seoul” released back in 2018, the idea for the Jordan Brand x Helinox Chair One was conceived after seeing sneakerheads lining up outside storefronts with Helinox chairs.

The 600-denier polyester weave seat is durable, soft, and supportive with strategically placed high-strength polyester mesh panels. Celebrating the tones of the Taegeukgi (Korean flag), the chair is decorated with a Jumpman motif underscored by Helinox’s logo and MJ’s name and “23” number in Hangul. The ultra-lightweight packable black DAC aluminum alloy pole frame with high-strength nylon resin is packable into a matching case.

The Jordan Brand x Helinox Chair One will be presented as a gift to just 236 VIP customers November 3 .

In case you missed it, take an inside look at Fucking Awesome’s New York flagship.

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