LEGO and Levi's Piece Together Blockbuster Customizable Denim Capsule

Nearly everything in the collaborative collection features a functional LEGO baseplate.

By
Fashion
19,833 Hypes 4 Comments

First announced mere days ago, LEGO and Levi’s have offered a comprehensive look at their forthcoming apparel collaboration. Comprising Levi’s staples and a few playful one-offs, the capsule is elevated with the addition of LEGO baseplates atop each piece, ideal for customization.

Accompanying the Danish brand’s partnership with Nintendo and a forthcoming adidas effort, the new Levi’s collaboration is a thoughtful hybrid of both company’s signature elements. Quite literally, in fact, as a host of Levi’s classics have been elevated with one of LEGO’s most iconic building blocks: the baseplate.

A square silicone panel is attached to nearly every piece in the collection, including a pair of 501 jeans, stonewashed trucker jackets, hoodies, caps and even a cargo-pocketed vest. 110 special LEGO DOTS will accompany these baseplate-emblazoned items, encouraging the wearer to customize their look each time they get dressed. Of course, LEGO savants can also attach conventional LEGO bricks to the baseplates to create wearable 3D artwork. Some graphic tees don’t feature the extra accent, instead leaning on the appeal of the bold printed imagery.

“This is such a fun collaboration celebrating self-expression, creativity and nostalgia,” Karyn Hillman, Chief Product Officer for Levi Strauss & Co., said in a statement “It’s Levi’s and the LEGO Group coming together to co-create something really special and new, but undeniably familiar. With the customizable baseplates, Levi’s is now literally a new blank canvas for LEGO play.”

“There’s so much passion and energy in this partnership, working with the creative and iconic Levi’s brand is inspiring, and is pushing the way we innovate the LEGO brand experience,” reiterated Lena Dixen, Senior Vice President and Head of Product and Marketing Development at LEGO Group.

Both companies have remained mum on the collaborative apparel line’s release date, but expect specific timing to be revealed shortly.

LEGO has apparently listened to Star Wars fans, as it recently prepped a Mos Eisley Cantina set.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

100 Users Online

What to Read Next

How to Make a One-of-a-Kind Collage With Kosuke Kawamura
Arts

How to Make a One-of-a-Kind Collage With Kosuke Kawamura

Convenience store glue sticks are perfectly fine to use, according to the artist.

Nike Adapt Auto Max Lights up in "Life Lime"
Footwear

Nike Adapt Auto Max Lights up in "Life Lime"

The power-lacing lifestyle shoe’s most vibrant colorway yet.

LEGO's Upcoming 'Star Wars' Set Takes Fans to Tatooine's Mos Eisley Cantina
Design

LEGO's Upcoming 'Star Wars' Set Takes Fans to Tatooine's Mos Eisley Cantina

“This place can be a little rough.”


LVMH Counter-Sues Tiffany & Co. After Collapse of Acquisition Deal
Fashion 

LVMH Counter-Sues Tiffany & Co. After Collapse of Acquisition Deal

As the $16.2 billion USD deal implodes, the luxury titans duke it out in court.

Take a Look Inside KUON's New Flagship in Harajuku, Tokyo
Fashion

Take a Look Inside KUON's New Flagship in Harajuku, Tokyo

Inspired by traditional made-to-order Kimono shops.

Online Art Sales Are Rapidly Increasing Due to COVID-19, Study Shows
Arts

Online Art Sales Are Rapidly Increasing Due to COVID-19, Study Shows

“Young and wealthier collectors appear to be most optimistic.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.