Ralph Lauren has released a first-of-its-kind Bitmoji-specific apparel collection, designed for the for a newly launched ‘Mix and Match’ Snapchat feature. With a choice of twelve classic Ralph Lauren styles – six men’s and six women’s – Snapchatters can now dress their Bitmojis to portray a personal style.
The creation of the looks – that went through the same dynamic process as a physical collection – include a classic double-breasted blazer, a branded racer jacket, a striped rugby shirt and a track jacket. Additionally, over the next six months, every polo shirt within the Bitmoji wardrobe will also be branded with the signature Ralph Lauren polo player logo.
Bitmoji users wearing Ralph Lauren will also see the designs on their Bitmoji in a variety of digital experiences on and off Snapchat, including chat, games, on the Snap Map and in personalized content like Bitmoji Stories.
The Ralph Lauren x Bitmoji collection is available to use now on the Snapchat app.