KITH and Coca-Cola Present Fifth Collection

Featuring collaborations with Converse, Pendleton, Michell & Ness and Golden Bear plus in-line pieces, all inspired by classic American road trips.

By
Fashion
18,348 Hypes 7 Comments

Continuing a collaborative relationship first unbottled in 2016, KITH and Coca-Cola have presented a fifth collection. Past inspirations have ranged from Hawaiian beaches to a lavish summertime lifestyle in the Hamptons, but this collection goes full Americana by drawing its inspiration from a classic cross-country road trip. Of course, it wouldn’t truly be a KITH and Coca-Cola collection without a wealth of other collaborative partners, so Converse, Pendleton, Mitchell & Ness and Golden Bear have been tapped for the bubbly festivities as well.

Pieces range from logo-flipped T-shirts to printed shorts, thick sweatshirts and patchwork-style jean jackets — all of which make conspicuous use of KITH and Coca-Cola branding. An all-American palette of red, white and blue is the focal point, but cream tones make their way into the mix as well.

From a collaborative standpoint, each third party does what they do best. Converse’s Chuck 70 Ox is done up in three colorways — red/white, cream/red and navy/red — and built of denim with frayed edges. Signature Coca-Cola branding hits the medial side, and medial sides show a recognizable ribbon graphic. KITH logos are worked in on the midsole, and outsoles are tinted green for a nod to classic bottles.

On the co-created apparel front, Pendleton brings its signature Southwestern prints to colorful sweatshirts, shorts and more. Mitchell and Ness’s offerings are centered around wool-knit cardigans and shorts, with Golden Bear providing an ultra high-end varsity jacket. Many more pieces and accessories of both the collaborative and non-collaborative variety are present as well, ranging from bucket hats to toy cars and skate decks. KITH has also done up a digital catalogue that showcases the offerings in full, and can be viewed below.

The entire KITH x Coca-Cola collection will release via the KITH webstore at 11 A.M. ET on August 15, with the Converse shoes priced at $140 USD. KITH’s Selfridges and Hirshleifers pop-ins will be the only physical stores in Europe and the US with the collection, and KITH Tokyo will hold an appointment drawing to purchase the collection in-store as well.

Elsewhere in the world of fashion, Supreme has teased a Smurfs collaboration.

Read Full Article

What to Read Next

The Cooper Union Is Auctioning a Visit to Daniel Arsham’s Studio
Arts

The Cooper Union Is Auctioning a Visit to Daniel Arsham’s Studio

Choose between a virtual session or an in-person tour.

Supreme Teases 'The Smurfs' FW20 Collaboration (UPDATE)
Fashion

Supreme Teases 'The Smurfs' FW20 Collaboration (UPDATE)

The new collection and lookbook are due very soon.

Microsoft’s $1,399 USD Dual-Screen Surface Duo Arrives in September
Tech

Microsoft’s $1,399 USD Dual-Screen Surface Duo Arrives in September

Pre-orders in the U.S. begin today.


A$AP Ferg Drops New "Move Ya Hips" Music Video
Music

A$AP Ferg Drops New "Move Ya Hips" Music Video

Paying homage to the 2014 film ‘Ex Machina.’

J.Cole's PUMA RS-Dreamer Revealed in "Blood, Sweat and Tears" Colorway
Footwear

J.Cole's PUMA RS-Dreamer Revealed in "Blood, Sweat and Tears" Colorway

An all-red makeup inspired by grit, determination and hard work.

Tyler, the Creator Brings Vibrant Colors and Patterns to GOLF WANG's Fall 2020 Collection
Fashion

Tyler, the Creator Brings Vibrant Colors and Patterns to GOLF WANG's Fall 2020 Collection

Lightweight outerwear, flocked button-ups and more.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.