Coca-Cola and New Era Team up With Kosuke Kawamura for Collaborative Collection
The 28-piece range features graphic t-shirts and headwear incorporating signature shredder art and vintage branding.
Summary
Coca-Cola and New Era are releasing a collaborative collection featuring artist Kosuke Kawamura
The 28-model range includes headwear and graphic tees utilizing Kawamura's signature shredder art
The capsule is scheduled to release on August 6 via New Era
Coca-Cola and New Era have reportedly joined forces alongside artist and graphic designer Kosuke Kawamura for a collaborative headwear and apparel collection. The upcoming accessories capsule celebrates Coca-Cola’s heritage while integrating contemporary street art visuals.
The collection encompasses 28 distinct models featuring iconic 2000s Coca-Cola logos, vintage catchphrases, and glass bottle package motifs. A key highlight of the lineup is the “Coca-Cola designed by Kosuke Kawamura” sub-series, which applies Kawamura’s distinctive shredder art technique across nine cap silhouettes and five t-shirt designs. Headwear in the collection includes an all-red cap, an all-black cap featuring “Coca-Cola” printed under the brim in various languages representing global markets, and several New Era silhouettes adorned with hybrid graphics combining two different logos, such as classic Coke and Diet Coke motifs. The capsule is also suggested to incorporate Kosuke Kawamura’s signature shredder technique across an expanded apparel range that includes sweaters, t-shirts, and jerseys as well as tote bags.
The Coca-Cola x New Era x Kosuke Kawamura collection drops August 6, 2026 via New Era.
