Ronnie Fieg is back with another collaboration that’s arguably his most important yet. Although some may think it’s just another collaboration — we’ve seen Fieg do many over the years — KITH’s upcoming drop with Coca-Cola proves to be the most inventive and extensive thanks to co-branding that isn’t expected from a prestigious name like Coca-Cola. In celebration, RF has decked out a mansion in the Hamptons to celebrate the drop alongside family and friends. Throughout the space you’ll find the full collection that’s comprised of a special Converse Chuck Taylor All Star 1970, vintage-inspired denim complemented by KITH patches, sweatshirts, “Enjoy KITH” swimsuit and additional collaborations with Oakley, Stance and Yeti. The Hamptons house will also be dressed up with special KITH x Coca-Cola branded trinkets such as tennis balls, surfboards, glass Coke bottles, solo cups, drinking glasses and more.
Take a look at some of the pieces above and let us know your thoughts. The full-on summer vibes was complemented earlier today with a steamy poolside teaser video.
- Maggie Shannon
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