Here's a First Look at KITH x Coca-Cola's Hamptons-Ready Summer Collection
Taking over the popular New York summer destination in “Just Us” style.
Ronnie Fieg is back with another collaboration that’s arguably his most important yet. Although some may think it’s just another collaboration — we’ve seen Fieg do many over the years — KITH’s upcoming drop with Coca-Cola proves to be the most inventive and extensive thanks to co-branding that isn’t expected from a prestigious name like Coca-Cola. In celebration, RF has decked out a mansion in the Hamptons to celebrate the drop alongside family and friends. Throughout the space you’ll find the full collection that’s comprised of a special Converse Chuck Taylor All Star 1970, vintage-inspired denim complemented by KITH patches, sweatshirts, “Enjoy KITH” swimsuit and additional collaborations with Oakley, Stance and Yeti. The Hamptons house will also be dressed up with special KITH x Coca-Cola branded trinkets such as tennis balls, surfboards, glass Coke bottles, solo cups, drinking glasses and more.
Take a look at some of the pieces above and let us know your thoughts. The full-on summer vibes was complemented earlier today with a steamy poolside teaser video.
