Pocari Sweat Taps NINM Lab for 40th Anniversary Summer Capsule
Collectible goods from the Japanese sports drink.
Pocari Sweat has called in Hong Kong-based design studio NINM Lab for a vibrant 40th anniversary capsule. Dubbed “I’M FINE,” the assemblage is made up of novel everyday accessories inspired by common daily greetings, reflecting a warm sense of community.
The capsule includes a disposable camera, portable fan, portable battery, tote bag and cushion, all of which are displayed in a light blue exhibition space that mimics the interiors of an indoor pool. One noteworthy piece is the disposable film camera that comes packaged in a blue paper box decorated with contrasting white text. The capsule’s slogan “I’M FINE” is stamped at the middle left side of the camera just above the shutter while “Pocari Sweat” branding is found directly below the lens. Other collectible goods like the fleece-lined cushion, enamel pins, tote bag and portable fan round up the concise summertime capsule.
Pocari Sweat and NINM Lab’s collaborative 40th-anniversary capsule is currently available at Pocari Sweat’s physical pop-up in Hong Kong.
Most recently, Anti Social Social Club has teased a Panda Express collaboration.
Bao Meng Li Shui Special Changer Pavilion
G/F, Kang You Building
528 Nathan Road, Yau Ma Tei
Hong Kong SAR
