New Balance has opened the doors to a new concept store in Tokyo. Dubbed “T-HOUSE,” the space was designed by Tsunemu Nagasaka, who drew inspiration from traditional Japanese tea houses — the “T” in “T-HOUSE” stands for “Tokyo” and “Transcendent” — to reflect the spirit of hospitality.
The store’s outer facade is kept clean and minimal, with tonal sliding doors that conceal a dark wooden entrance. Inside, however, is a rustic medley of wooden fixtures that take up a two-story structure, built from repurposed frames taken from a 122-year-old warehouse in Saitama. The first floor is the shop floor, while the second floor is used as an office space for New Balance’s Tokyo design team. Offerings on floor one, include a fine curation of seasonal footwear, Japanese tea and pottery.
Scroll through the gallery above for a look at New Balance’s new Tokyo Concept Store “T-HOUSE.”
In case you missed it, check out New Balance Japan’s “Modern Classic” apparel collection.
T-HOUSE New Balance
Chuo-ku, Tokyo, Japan