Hélas Shoots Its Summer 2020 Collection on a Disposable Camera

A capsule collection inspired by nautical activities and boat cruising.

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Fashion
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French skate brand Hélas has released its Summer 2020 collection, an offering inspired by nautical activities and boat cruising.

Showcased in a lookbook caught entirely on a disposable Kodak camera, Hélas journeyed to Sète, Southern France, for a shoot that illustrates the label’s origins. Shot against blue skies and sea escapades backdrops, it’s a lookbook that intends to capture friendship, living in the moment and happiness on holidays.

This translates into a colorful array of pastel clothing that remains loyal to the brand’s DNA. Featuring T-Shirts, tracksuits, swimwear, caps and other accessories, this capsule is both refreshing and modern. The collection is completed with two moccasin offerings – entitled the Italo Disco – that boasts the Hélas logo on the upper on either a black or white colorway.

The full Summer Holiday 2020 collection is available now from the Hélas web store.

In other news, New Balance Japan has chaneled its heritage with its “Modern Classic” collection.

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