Showcased in a lookbook caught entirely on a disposable Kodak camera, Hélas journeyed to Sète, Southern France, for a shoot that illustrates the label’s origins. Shot against blue skies and sea escapades backdrops, it’s a lookbook that intends to capture friendship, living in the moment and happiness on holidays.
This translates into a colorful array of pastel clothing that remains loyal to the brand’s DNA. Featuring T-Shirts, tracksuits, swimwear, caps and other accessories, this capsule is both refreshing and modern. The collection is completed with two moccasin offerings – entitled the Italo Disco – that boasts the Hélas logo on the upper on either a black or white colorway.
The full Summer Holiday 2020 collection is available now from the Hélas web store.