Aminé Cruises Around LA in Music Video for "Riri"

Co-directed by himself and Jack Begert.

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Music
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Aminé is following up February’s visual for “Shimmy” with a music video for his recent Rihanna tribute, “Riri.” The video was co-directed by the Portland rapper and Jack Begert and features a cameo from sports broadcaster Taylor Rooks.

In the visual for “Riri,” Aminé can be seen cruising around in a Rolls Royce convertible in Los Angeles, with clips of Black women dancing to the track during quarantine. The visual also features various products from Rihanna’s Savage X Fenty product line.

“We shot this video before the murder of George Floyd & my knowledge of the Breonna Taylor case,” Aminé shares. “But I felt compelled to delay its release for obvious reasons. Activism is essential right now so I put my focus there for the past few weeks. We skipped editing sessions to march in the Black Lives Matter protests. I’m dropping the ‘Riri’ video today because it’s important to show black joy in a time where we’re constantly seeing imagery of pain and suffering.”


Alongside the music video’s release, Aminé has dropped a new T-shirt commemorating the track, which comes with a digital download of his forthcoming album. 30 percent of the proceeds will be donated to the Minneapolis chapter of the NAACP.

The artist has also joined forces with former YEEZY designer Sara Jaramillo and Alice Wang’s ILYSM to offer a $500 USD grant this week for an artist impacted by the COVID-19 pandemic. Applications for the #ILYSM4Artists initiative are due by noon EDT on June 25.

For more new music, watch JPEGMAFIA’s music video for “THE BENDS!”

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