The Roger Federer-backed Swiss footwear brand On returns already with a new colorway for its recently introduced Cloudnova silhouette. The brand combines a lifestyle design with performance running tech materials to produce the new model.
This iteration utilizes a navy denim blue color as the base color with ruby and yellow accents throughout. The model consists of CloudTec® cushions for impact padding and bespoke Speedboard™ to help runner propel. It also features rubber reinforcement for support, as well as a “heel tongue” and inner sock construction. Lastly, its lacing is customizable and built for enhanced bending and flexing.
The ultra-limited On Cloudnova (Denim / Ruby) will arrive in select retailers like 43einhalb May 7.
In other footwear news, New Balance 327 has introduced three new colorways.