Apollo Brown and Che’ Noir enlisted Black Thought for their latest single, “Hustle Don’t Give.” Set to appear on their collaborative project As God Intended, the hard-hitting track features a soulful sonic backdrop from Brown as Noir and Black Thought preach about staying focused on their grind.
“Hustle Don’t Give” was the last song I wrote for the album. I remember hearing the intro and as soon as the beat dropped I went crazy. It only took me a few hours to write the verse and the hook,” Brown told OkayPlayer. “‘I could rob a village while it’s sleep, even if I was blind with an elephant’ is my favorite bar from this verse. Just another way of showing how strategic and mentally strong I am. Even if I was blind or deaf, my hustle and faith gone get me what I need even if I gotta take it.”
He also praised his musical partners’ input on the track, saying, “I love how Che’ comes at you from all different angles, and gives the imagery that’s needed in this game. It was an honor to have one of the best to do it, Black Thought, on this record as well, giving his take on the grind.”
Stream Apollo Brown, Che’ Noir and Black Thought’s “Hustle Don’t Give” on Spotify and Apple Music. As God Intended drops June 2020.
Elsewhere in music, watch EARTHGANG’s “Fields” music video here.