Todd Snyder Reunites With Timex for Mid-Century-Inspired Timepiece

Named the “Liquor Store” watch.

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Fashion
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Todd Snyder and American watchmaker Timex have once again come together for another collaborative timepiece, this time tapping the elegant minimalism of mid-century horological designs, fused with a hint of mixology.

Inspired by Snyder’s second New York City location, Todd Snyder at the Liquor Store, the watch’s design harkens back to those of the ’40s and ’50s, carrying a simple matte white dial with a clean black “TIMEX” logo and seconds track running along the outer rim, paired immaculately with a gold-toned hour and minute hands as well as Arabic numeral indices. The case itself is high-polished stainless steel measuring in at a slightly more modern 38mm, housing a 21-jewel Japanese automatic movement. Completing the watch is, of course, a leather-backed canvas strap in the fashion designer’s signature olive green tone.

“The Liquor Store watch is top shelf Timex, based on a vintage timepiece I love, upgraded for the discerning modern guy – a pure distillation of what our ongoing collaboration is all about,” said Todd Snyder. “It’s simple, strong and sophisticated – just like a great pour.”

For those interested, the Todd Snyder x Timex Liquor Store Watch is now available for pre-order exclusively on the designer’s website, for a price of $250 USD.

Elsewhere in watches, G-SHOCK has added a carbon-wielding GST-B300 to its G-STEEL line.

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