It’s no question that SoundCloud promulgated the current wave of hip-hop. From beatmakers to rappers, the platform helped extend a hand to the independents trying to make it within a scene promulgated by big labels and archetypal sounds. For Grand Rapids-based hip-hop collective AGO (Astronaut Gang), this story of independence rings true. For years the group — consisting of Waldo, Sango, Joose the Conqueror, Savon, The SEVENth, Amos Rose, and Mozaic — has been releasing EPs, mixtapes, and albums, developing a tantalizing sound that pairs ethereal flows and pungent poetics with scintillating production.
After premiering Waldo’s latest Grove full-length with HYPEBEAST, both Sango and Waldo have now returned to offload a cinematic visual for album highlight “God Nem.” The track, one of Waldo’s favorites from the project, is an homage to AGO’s Grand Rapids roots. “Shooting this video was a breath of fresh air. We wanted to bring the viewers into our world, and we got the opportunity to do so. Michigan culture has a voice, and I feel like we were able to represent a piece of that,” he shares.
As Sango’s visceral instrumental and Waldo’s infectious bars take hold, the Jonathan Salmon-directed visual unravels with full-on midwest flavor. Both can be seen standing in Michigan’s lush natural surroundings, vibing as they soak up the area’s energy.
You can watch the video for “God Nem” above. Sango’s AGO-heavy Quiet Storm Tour will conclude Thursday evening in Phoenix, with Waldo joining him for a live performance. Tickets can be found here.
For more music news, Buscabulla has announced their debut album.