YMC & Farah Celebrate Rude-Boy Culture for SS20
Complete with a campaign from Harris Elliot.
After debuting a collaboration with Martine Rose earlier this year, Farah has continued its 100th anniversary celebrations by working with UK-based label YMC. The resulting capsule sees the two brands look to their shared heritage of celebrating subcultures, and particularly Farah’s place within Jamaican rude-boy culture.
Referencing archival Farah items, the 15-piece collection features cropped hopsack trousers, shirts with a triple star motif and striped shirts and polos inspired by the colors of the Ethiopian flag. Farah and YMC have continued the rude-boy influence by working with artistic director Harris Elliot, who co-curated the “Return of the Rudeboy” exhibition and book in 2014.
Speaking about the collection, YMC co-founder Fraser Moss explained, “Farah means lots of things to lots of people, but for me it was always rude boy. The sharpness of the classic trouser with the iconic yellow tab was everywhere at blues parties and sound clashes.”
You can watch the accompanying visual from Harris Elliot below, and shop the collection now from the Farah web store.
In other fashion news, BAPE has worked with Levi’s for a new capsule.
