adidas & Jacquard by Google Officially Announce GMR Details & Release Information

After a recent teaser was released in Japan, adidas has officially launched its new GMR project with Jacquard by Google. The move sees the Three Stripes become the latest brand to reinterpret the technology, following on from releases from Saint Laurent and Levi’s last year.

The small tag can be placed inside a football boot, which then records various performance stats from the wearer including their kicks, shot power, distance and speed. These statistics are all synced up with FIFA Mobile Ultimate Team, meaning that as the wearer completes different real-world football challenges and surpasses long-term milestones, this data will help them earn FIFA rewards and improve their Ultimate Team.

For example, one of the first challenges to be launched is dubbed “Master Finisher.” This task involves players taking 40 powerful shots from within the penalty box inside a one-week time frame. Successfully completing this challenge will earn coins and skill boosts that can be used within the game, while the hardest shot will be ranked on different leaderboards from other players.

The adidas x Jacquard by Google GMR is available now from the adidas web store and select physical locations, priced at $35 USD. FIFA Mobile is also available to download now from the App Store and Google Play Store, and can be connected directly to adidas GMR.