Revolution Joins Zenith to Bring Back a '70s Chronograph

Watch magazine and website Revolution has teamed up with Swiss luxury watchmaker Zenith to resurrect one of the brand’s most iconic pieces in its history: the 1970s El Primero Ref. 3818.

Earning the nickname “Cover Girl” for being on the front of Manfred Rössler’s book Zenith: Swiss Watch Manufacture Since 1865, the new reissue retains much of the classic icon’s design elements, carrying the same 37mm tonneau case and a ladder-style bracelet. As a sports chronograph, there’s no surprise that the blue galvanic dial comes with a busier aesthetic, carrying three subdials at the 3, 6, and 9 o’clock positions paired with the signature white ‘shark’s tooth’ markings denoting 1/5th of a second. Of course, a racing model can’t go without a tachymeter, which sits neatly on the inner bezel surrounding the SuperLuminova-lumed indices as well as the date window between 4 and 5 o’clock.

Internally, the timepiece is powered by an El Primero 400 automatic movement boasting a power reserve of 50 hours. Finally, to complete the package, Revolution and Zenith have crafted a blue leather racing strap as well as a beige calf strap, giving you more options to choose from depending on your look for the day.

For those interested, the Revolution x Zenith Chronomaster Revival Ref. 3818 “Cover Girl” is now available over at the publication’s website, going for $8,100 USD. Head over to grab yours now.

Elsewhere in watches, Bulova revisits the ’40s with its A-15 Pilot Watch.