Kohei Okita's "Reebok eightyone" Collection Merges Sports With Fashion

Named after Japan’s country code and Inspired by Tokyo.

By
Fashion
4,339 Hypes 2 Comments

Following a lauded VAINL ARCHIVE collaboration released last year, Reebok has tapped VA‘s Kohei Okita for another team-up.

This time around the design has crafted a special collection for the sportswear brand dubbed “Reebok eightyone.” The Spring/Summer 2020 range is named after Japan’s +81 country code and is inspired by, and born out of, Tokyo.

Ahead of the 2020 Summer Olympics in Tokyo, the collaborative range utilizes a clean color palette of black, brown and grey to highlight Okita’s material combinations and silhouette choices. According to the designer, “My goal with eightyone was to create a collection that feels different from all the products in Reebok’s large archive, both past and present.”

Leading the Reebok eightyone collection is a hooded rain jacket constructed of water-repellent woven nylon marked with a large contrasting CrossFit Delta logo at the chest accompanied by a pair of matching pants. Elsewhere in range is a similarly detailed tracksuit set, long-sleeve T-shirts and simple logo socks. Finishing things up are “Black” and “Teal-Grey” takes on the Zig Kinetica that continue the colorways found in last year’s VAINL ARCHIVE x Daytona DMX collab.

Catch the lookbook for Kohei Okita’s Reebok eightyone collection above and take a look at the first drop arriving February 28 at select Reebok locations below.

In case you missed it, Stone Island focused on bold patina with its Plated Reflective “Dust” Shorts and Parka.

Read Full Article

Kohei Okita “Reebok eightyone” SS20 Collection

What to Read Next

Raf Simons Crafts Unique Hand-Painted Hospital Gown T-Shirt
Fashion

Raf Simons Crafts Unique Hand-Painted Hospital Gown T-Shirt

Wearable art.

'AKIRA' Bonus Disc Added to Animation's 4K Remaster Set
Entertainment

'AKIRA' Bonus Disc Added to Animation's 4K Remaster Set

Featuring stripped back sound clips, storyboards and more.

Off-White™ Celebrates Its Arrow Logo With a New Ring
Fashion

Off-White™ Celebrates Its Arrow Logo With a New Ring

One of the label’s signature motifs.


Wiz Khalifa Raps Over a Classic DJ Premier Backdrop on "Smokin' Section"
Music

Wiz Khalifa Raps Over a Classic DJ Premier Backdrop on "Smokin' Section"

Taken from the rapper’s ‘It’s Only Weed Bro’ mixtape.

Bell & Ross Introduces New BR 03-92 Grey Lum Reference
Fashion

Bell & Ross Introduces New BR 03-92 Grey Lum Reference

A fresh 42mm offering.

'Sonic the Hedgehog' Sets New Record for Biggest Video Game Movie Opening Weekend
Entertainment

'Sonic the Hedgehog' Sets New Record for Biggest Video Game Movie Opening Weekend

Even beating out ‘Detective Pikachu.’

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We noticed you are using an ad-blocker

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.