Gentle Monster Introduces "MY MARS" Collection in Surreal Matthew Stone Campaign

Envisioned by the artist who produced FKA Twigs’ ‘Magdalene’ album cover.

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Fashion
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Korean eyewear brand Gentle Monster has worked with the London-based artist Matthew Stone on its Spring/Summer 2020 “MY MARS” collection campaign.

The series of images reinterpret Gentle Monster’s seasonal eyewear with Stone’s signature combination of traditional brush strokes and digital manipulation. Much like his album cover work for FKA Twigs‘ recent Magdalene, the campaign is surreal and futuristic, echoing the label’s aesthetic and the release of styles including the Makina, KaloCircle T,  Krow and Ringa, which each incorporate technical shapes, colorful detailing and new twists on classic styles.

Stone’s work is the first chapter of Gentle Monster’s “MY MARS” campaign, highlighting just some of the 15 new frames that have released as part of the collection. Take a look at the campaign in the gallery above, and shop all of the glasses at Gentle Monster flagship stores worldwide and online now.

In other news, Persol has teamed up with A.P.C. on three collaborative 649 Model sunglasses.

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