After helping produce Lil Uzi Vert‘s “XO Tour Llif3” music video, Off-White™ has now announced the start of its International Rap Video Production Studio. Virgil Abloh’s evergrowing label is now fully branching into the music world with its first official music video production.
The inaugural project for the Off-White™ International Rap Video Production Studio is the upcoming visual for Pop Smoke and Quavo‘s “Shake the Room.” The music video helps push the track as the latest single off of the Brooklyn rapper’s recently released Meet The Woo 2 album.
Shot in Paris following the Off-White™ Men’s Fall/Winter 2020 runway presentation, the visual chronicles the rappers on a wild night out in Paris. Both Pop Smoke and Quavo are fully dressed in Off-White™ and are caught on lo-fi video mixed with quick cuts and trippy edits.
Catch a preview of the Off-White™ produced visual for Pop Smoke and Quavo’s “Shake The Room” below and look for the full music video to release February 10.
In case you missed it, Justin Bieber and Quavo recently came together to celebrate good “Intentions.”