fragment design Meets Playboy Labs With Actual Bunnies
Flipping the iconic logo.
Shortly after being teased by Hiroshi Fujiwara, we now have a full look at the fragment Meets Playboy collection. Branding off from the iconic platform for artists, musicians, and other notable voices of the time founded back in 1953, Playboy Labs serves as a continuation of the culture curation through the medium of fashion.
Teaming up with fragment design for its latest collaboration, the special range sees the Godfather of Streetwear, Hiroshi Fujiwara, offer his take on Playboy’s iconic logo. The playful approach sees actual bunnies step in for the bowtie wearing Playboy Bunny laid over fragment’s dual thunderbolt motif. Applied on a selection of hoodies and T-shirts with “fragment Meets Playboy” markings, the design sees the purple and pink tone bunnies accented by “PLAYBOY” expressed in its classic font. Rounding up the special range are simplistic styles focussed on tonal toolings.
Take a full look at the fragment Meets Playboy collection releasing on Playboy Labs’ website December 19, 8 a.m. PST/11 a.m. EST.
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For more contemporary fashion, classic fairytales inspire bentgablenits’ upcoming sweater release.
