ACRONYM and ROG Explore the Future in a New Online Exhibition

The first works showing in the on-going program debut today.

By
Arts
5,542 Hypes 1 Comments

Following a joint ASUS ROG Zephyrus G14 laptop in September, ACRONYM has teamed up with Republic of Gamers to launch SKY ANY COLOUR: an online exhibition of works by over 50 artists and designers. The works, curated by ACRONYM, explore humanity’s complicated relationship to the future.

“The ACRONYM design process is rooted in a fundamentally optimistic vision for the future. This isn’t because we think the world is perfect, far from it. But to achieve a better future, we have to believe the future can actually be better,” Errolson Hugh says of the project in a statement. “We explore this idea in our own designs and want to invite other creators to explore it in their own ways.”

The participating creatives were broken into small teams where they each chose a different format with which to explore the theme. These initial works, first showcased on the collaborative ASUS ROG x ACRONYM laptop, form the foundation for what will be an ongoing rollout of film, animation, music, graphic and photographic works into the early months of 2021.

ACRONYM also partnered with the talent incubator HXOUSE, co-founded by The Weeknd alongside creative director La Mar Taylor and Ahmed Ismail, to invite five of HXOUSE’s emerging creatives to participate in the project including photographer Reuben Wu and Pussy Riot’s Nadya Tolokonnikova.

Visit SKYANYCOLOUR.COM to check out the first batch of projects, and follow the exhibition’s Instagram to keep up-to-date on new project releases.

And revisit ACRONYM’s commemorative 20th anniversary evolution jacket from earlier this fall.

Read Full Article

What to Read Next

Michael B. Jordan to Launch HBCU Basketball Tournament in 2021
Sports

Michael B. Jordan to Launch HBCU Basketball Tournament in 2021

The Black Panther actor is making strides to assist HBCU’s and its student-athletes to have more recognition and a bigger platform.

New Balance Tokyo Design Studio Revamps FuelCell Speedrift as Tabi Sneaker Boot
Footwear

New Balance Tokyo Design Studio Revamps FuelCell Speedrift as Tabi Sneaker Boot

The running shoe now features elements of traditional Japanese footwear.

Raptors President Masai Ujiri and Harry Rosen Unite For 'HUMANITY' Athleisure Collection
Fashion

Raptors President Masai Ujiri and Harry Rosen Unite For 'HUMANITY' Athleisure Collection

A portion of the sales will benefit the Black Youth Helpline.


Bottega Veneta Presented Spring 2021 Collection as Hush-Hush Spectacle
Fashion

Bottega Veneta Presented Spring 2021 Collection as Hush-Hush Spectacle

Kanye and North West were among the exclusive collective of attendees.

Stern Uncovers Limited Edition Led Zeppelin-Themed Pinball Machines
Design

Stern Uncovers Limited Edition Led Zeppelin-Themed Pinball Machines

The machine’s synchronized music-controlled shot system is made to follow and match every section of the band’s top 10 song list.

LeBron James Foundation Reveals Plans for New 'House Three Thirty' Community Center in Akron
Sports

LeBron James Foundation Reveals Plans for New 'House Three Thirty' Community Center in Akron

The 60,000-square-foot venue will be a hub to provide job training and financial literacy education for the Akron community’s youth.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.