Acronym

ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.

GORE-TEX Releases Latest Edition to its 'Six Stories' Book Series
Fashion

GORE-TEX Releases Latest Edition to its 'Six Stories' Book Series

Vol. 5 provides insider knowledge into the brand and its global partnerships including ACRONYM, Nike, Salomon and many more.

ACRONYM and Bisimoto's Redesigned Porsche 935 "Moby X" Is Futuristic and Fully Electric
Automotive

ACRONYM and Bisimoto's Redesigned Porsche 935 "Moby X" Is Futuristic and Fully Electric

Reworking the famous 1970s Porsche 935 “Moby Dick.”

ACRONYM and ROG Explore the Future in a New Online Exhibition
Arts

ACRONYM and ROG Explore the Future in a New Online Exhibition

The first works showing in the on-going program debut today.

All Conditions Gear for All Conditional Occasions
Fashion 

All Conditions Gear for All Conditional Occasions

Featuring trusty pieces from Gucci, ACRONYM, Y-3 and more.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, ACRONYM, Drake’s ‘Certified Lover Boy’ Merch, Stüssy and Palace

HBX's Latest Seasonal ACRONYM Drop Includes Essential High-Tech Layers
Fashion

HBX's Latest Seasonal ACRONYM Drop Includes Essential High-Tech Layers

Biker-inspired jackets and delicate knitwear.

ACRONYM Re-Engineers Original J1B-GT Jacket and More for Upcoming Season
Fashion

ACRONYM Re-Engineers Original J1B-GT Jacket and More for Upcoming Season

Premium materials such as GORE-TEX, Babyllama Air Jet Wool and Cashllama have been used throughout.

ACRONYM and Tilak's 20th Anniversary Evolution Jacket Employs Cutting-Edge GORE-TEX
Fashion

ACRONYM and Tilak's 20th Anniversary Evolution Jacket Employs Cutting-Edge GORE-TEX

The commemorative jacket features ultra-breathable lining and innovative details.

The New ACRONYM x ASUS ROG ZEPHYRUS G14 Combines Style and Innovation
Tech 

The New ACRONYM x ASUS ROG ZEPHYRUS G14 Combines Style and Innovation

Presented by ASUS
The most powerful 14-inch gaming laptop on the market.

A Closer Look at the ACRONYM x ASUS ROG ZEPHYRUS G14-ACRNM
Tech

A Closer Look at the ACRONYM x ASUS ROG ZEPHYRUS G14-ACRNM

There’s more to this than meets the eye.

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