Acronym

ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.

Closer Look at the ACRONYM x Nike Blazer Low "Night Maroon"
Footwear

Closer Look at the ACRONYM x Nike Blazer Low "Night Maroon"

The Swoosh’s classic lifestyle model is reworked with neon accents and a technical heel counter.

The ACRONYM 2L GORE-TEX Paclite Plus Interops Jacket Arrives in Two Colors at HBX
Fashion

The ACRONYM 2L GORE-TEX Paclite Plus Interops Jacket Arrives in Two Colors at HBX

In black or schwarzrot.

ACRONYM Kicks Off “BE@RBRICK World Wide Tour 3”
Design

ACRONYM Kicks Off “BE@RBRICK World Wide Tour 3”

This year’s tour features 100 top creators.

Take a First Look at the ACRONYM x Nike Blazer Low "Night Maroon"
Footwear

Take a First Look at the ACRONYM x Nike Blazer Low "Night Maroon"

Spotted on MMA fighter Max Holloway.

Editors' Picks: Fall 2021 Essentials From HBX
Fashion 

Editors' Picks: Fall 2021 Essentials From HBX

Here’s what we’re into this fall.


8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, ACRONYM, UNDERCOVER, Palace and more.

ACRONYM's FW21 Drop 2 Is Now Available at HBX
Fashion

ACRONYM's FW21 Drop 2 Is Now Available at HBX

Techwear for the colder days ahead.

First Look at ACRONYM's Nike Blazer Low Collaboration
Footwear

First Look at ACRONYM's Nike Blazer Low Collaboration

Errolson Hugh flips the silhouette with pre-ripped uppers and an aggressive heel piece.

ACRONYM's FW21 Drop 1 Is Now Available
Fashion

ACRONYM's FW21 Drop 1 Is Now Available

Featuring Loro Piana and Schoeller fabrics.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, ‘DONDA,’ ACRONYM, HUMAN MADE, Palace and more.

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