Acronym
ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.
COMME des GARÇONS’ sub-labels have you suited while ACRONYM x Nike has you booted.
Featuring projects with the likes of Jordan Brand, Nike, Cactus Plant Flea Market, Off-White™ , ACRONYM and much more.
Vol. 5 provides insider knowledge into the brand and its global partnerships including ACRONYM, Nike, Salomon and many more.
Reworking the famous 1970s Porsche 935 “Moby Dick.”
The first works showing in the on-going program debut today.
Featuring trusty pieces from Gucci, ACRONYM, Y-3 and more.
Featuring Supreme, ACRONYM, Drake’s ‘Certified Lover Boy’ Merch, Stüssy and Palace
Biker-inspired jackets and delicate knitwear.
Premium materials such as GORE-TEX, Babyllama Air Jet Wool and Cashllama have been used throughout.
Load More
2021 Hypebeast Limited. All Rights Reserved.
HYPEBEAST® is a registered trademark of Hypebeast Hong Kong Ltd.
