ACRONYM

Acronym

ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.

Founded 1994
Industries Streetwear
Headquarter Munich, Germany
Errolson Hugh's Partnership With NikeLab ACG to End
Fashion

Errolson Hugh's Partnership With NikeLab ACG to End

After one more season.

ACRONYM® Releases SS18 Jackets
Fashion

ACRONYM® Releases SS18 Jackets

Act fast, they’re almost all gone.

Gundam Gets an ACRONYM® x Nike Air VaporMax Moc 2 "Thirsty Bandit" Makeover
Design

Gundam Gets an ACRONYM® x Nike Air VaporMax Moc 2 "Thirsty Bandit" Makeover

Errolson Hugh approved.

Official Store List for the ACRONYM® x Nike Air VaporMax Moc 2 “Thirsty Bandit”
Footwear

Official Store List for the ACRONYM® x Nike Air VaporMax Moc 2 “Thirsty Bandit”

Rounding off the collaboration.

Skepta's Next Nike Collaboration Leads This Week's Drops
Footwear 

Skepta's Next Nike Collaboration Leads This Week's Drops

Plus more from ACRONYM® x Nike, Jordan Brand and adidas.

ACRONYM® & Nike's Air VaporMax Moc 2 "Thirsty Bandit" Drops Later This Month
Footwear

ACRONYM® & Nike's Air VaporMax Moc 2 "Thirsty Bandit" Drops Later This Month

The cycle’s almost complete.

Official Store List for the ACRONYM® x Nike Air VaporMax Moc 2 “The Illusional ‘Ja”
Footwear

Official Store List for the ACRONYM® x Nike Air VaporMax Moc 2 “The Illusional ‘Ja”

Good luck.

UPDATE: ACRONYM x Nike Air VaporMax Moc 2 Full Collection Revealed
Footwear

UPDATE: ACRONYM x Nike Air VaporMax Moc 2 Full Collection Revealed

As modeled by Errolson Hugh and John Mayer.

ACRONYM & Nike Reunite in This Week's Footwear Drops
Footwear 

ACRONYM & Nike Reunite in This Week's Footwear Drops

Plus adidas’s newly revealed KAMANDA.

An Unreleased ACRONYM® x Nike VaporMax Moc 2 Collab Surfaces
Footwear

An Unreleased ACRONYM® x Nike VaporMax Moc 2 Collab Surfaces

Friends and family only?

2007

ACRONYM® Production Atelier established in Czech Republic

2003

First ACRONYM® winter collection ACR-FW-0304

1999

'ACRONYM® GmbH' founded

1995

Start of design work with Burton Snowboards

1994

'ACRONYM® GbR' Agency founded
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