ACRONYM

Acronym

ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.

2007

ACRONYM® Production Atelier established in Czech Republic

2003

First ACRONYM® winter collection ACR-FW-0304

1999

'ACRONYM® GmbH' founded

1995

Start of design work with Burton Snowboards

1994

'ACRONYM® GbR' Agency founded
ACRONYM® & Roborace Envisioned the Future of Racing at HYPEFEST
Automotive

ACRONYM® & Roborace Envisioned the Future of Racing at HYPEFEST

Investigating the possibilities of artificially-intelligent motorsport.

Hiroshi Fujiwara, Errolson Hugh, Matthew M. Williams, Nigel Sylvester & John Elliott Talk Collabs With jeffstaple for HYPETALKS
Fashion

Hiroshi Fujiwara, Errolson Hugh, Matthew M. Williams, Nigel Sylvester & John Elliott Talk Collabs With jeffstaple for HYPETALKS

An in-depth, hour-long chat.

Errolson Hugh Catalogs His Illustrious Career, From Karate Gis to the Lunar Force 1
Business of HYPE

Errolson Hugh Catalogs His Illustrious Career, From Karate Gis to the Lunar Force 1

Hear how ACRONYM’s co-founder has become your favorite designer’s favorite designer.

Errolson Hugh Reveals an Unreleased ACRONYM® x Nike Air Presto Mid Colorway
Footwear

Errolson Hugh Reveals an Unreleased ACRONYM® x Nike Air Presto Mid Colorway

A Friends & Family iteration?

8 Drops You Don't Want to Miss This Week
Fashion  

8 Drops You Don't Want to Miss This Week

Featuring Junya Watanabe, ACRONYM®, Cav Empt, Palace, and Supreme.

ACRONYM® Unveils an Expansive FW18 Collection of Technical Garments
Fashion

ACRONYM® Unveils an Expansive FW18 Collection of Technical Garments

Releasing very soon.

HYPEFEST Recap: Culture and Community Came Together at Last
Events  

HYPEFEST Recap: Culture and Community Came Together at Last

The ultimate culmination of fashion, footwear, music, art and food.

ACRONYM Retools Beloved 3A-6TS Third Arm Messenger Bag
Fashion

ACRONYM Retools Beloved 3A-6TS Third Arm Messenger Bag

The upgraded model sold out instantly.

ACRONYM® Prestos, a YEEZY Restock and New AJ1s Close out the Summer in This Week's Footwear Drops
Footwear  

ACRONYM® Prestos, a YEEZY Restock and New AJ1s Close out the Summer in This Week's Footwear Drops

Presented by StockX
Plus the Nike LeBron 16, new adidas Yung 96 options and more.

Take an On-Foot Look at the ACRONYM x Nike Air Presto Mid
Footwear

Take an On-Foot Look at the ACRONYM x Nike Air Presto Mid

Ahead of the restock.
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