ACRONYM

Acronym

ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.

Founded 1994
Industries Streetwear
Headquarter Munich, Germany
ACRONYM® Prestos, a YEEZY Restock and New AJ1s Close out the Summer in This Week's Footwear Drops
Footwear 

ACRONYM® Prestos, a YEEZY Restock and New AJ1s Close out the Summer in This Week's Footwear Drops

Presented by StockX
Plus the Nike LeBron 16, new adidas Yung 96 options and more.

Take an On-Foot Look at the ACRONYM x Nike Air Presto Mid
Footwear

Take an On-Foot Look at the ACRONYM x Nike Air Presto Mid

Ahead of the restock.

ACRONYM x Nike Prestos Release Unexpectedly, Errolson Hugh Teases Restock
Footwear

ACRONYM x Nike Prestos Release Unexpectedly, Errolson Hugh Teases Restock

There may be more ACRONYM x Nike collaborations.

UPDATE: Patta Cancels its ACRONYM x Nike Air Presto Mid Raffle
Footwear

UPDATE: Patta Cancels its ACRONYM x Nike Air Presto Mid Raffle

“Due to technical difficulties.”

UPDATE: ACRONYM x Nike Air Presto Mid Trio Gets Potential First Look
Footwear

UPDATE: ACRONYM x Nike Air Presto Mid Trio Gets Potential First Look

Three colorways in total are now revealed.

ACRONYM x Nike Air Presto Mid Pricing & Release Date Revealed
Footwear

ACRONYM x Nike Air Presto Mid Pricing & Release Date Revealed

All three sneakers are on the way.

ACRONYM® Releases a Function-Focused Technical Rider Jacket
Fashion

ACRONYM® Releases a Function-Focused Technical Rider Jacket

A technical take on a classic look.

Errolson Hugh's Partnership With NikeLab ACG to End
Fashion

Errolson Hugh's Partnership With NikeLab ACG to End

After one more season.

ACRONYM® Releases SS18 Jackets
Fashion

ACRONYM® Releases SS18 Jackets

Act fast, they’re almost all gone.

Gundam Gets an ACRONYM® x Nike Air VaporMax Moc 2 "Thirsty Bandit" Makeover
Design

Gundam Gets an ACRONYM® x Nike Air VaporMax Moc 2 "Thirsty Bandit" Makeover

Errolson Hugh approved.
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2007

ACRONYM® Production Atelier established in Czech Republic

2003

First ACRONYM® winter collection ACR-FW-0304

1999

'ACRONYM® GmbH' founded

1995

Start of design work with Burton Snowboards

1994

'ACRONYM® GbR' Agency founded