8 Drops You Don’t Want to Miss This Week
Acronym
Profile
Description
ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.
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Latest Collections
Featuring Supreme, Palace, Acronym, Porter and more.
A high performance limited edition piece, available for $1,720 USD.
With restocks of the Nina Chanel Abney x Air Jordan 3, Aimé Leon Dore x New Balance 1000 “Cream,” 2005’s NEIGHBORHOOD x adidas Superstar and more set to drop too.
“Super Normality must continue to weird itself faster than the ambient rate of the surrounding world.”
Featuring collaborative styles such as HIDDEN x Needles’ deconstructed tee.
Recapping the history of Nike’s annual celebration of Air.
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