Goodhood Enlists Aries, Gimme 5, Heresy and More for T-SHIRTNOW: Volume Two
11 brands help Goodhood celebrate the humble graphic T-shirt.
Independent London-based store Goodhood has returned five years later with T-SHIRTNOW: Volume Two. Its first collaborative effort back in 2015 coincided with London Design Week and celebrated the humble graphic T-shirt, and today, the store enlists 11 designers from around the globe to create a host of designs that capture graphic tees in all their glory.
In T-SHIRTNOW: Volume Two, Goodhood stops by London, LA, Tokyo, Melbourne, and Paris, tapping Aries, Big Love Records, Brain Dead, F-LAGSTUF-F, Gasius, Gimme Five, Good Morning Tapes, Heresy, Perks and Mini, Powers, and Real Bad Man. Together, the collection references many inspirations for Goodhood, ranging from the brand and its designer (such as Michael Kopelman of Gimme 5) themselves to the good old days of graphic T-shirts.
Standouts from the collection include Good Morning Tapes’, which feautres a purple-toned print on the front that depicts crystals and doves alongside the phrase “Crystals for Peace,” as well as the piece from Brain Dead which takes graphic T-shirts very literally, adding everything from concepts about time and extinction to depictions of ancient Egypt.
Speaking on the collaborative effort, Goodhood’s founders Kyle Stewart and Jo Sindle said, “In the five years since the first project, we’ve watched some of the brands go on to take over the world and a whole bunch of fantastic new brands crop-up, so for us, the timing felt right. T-shirt culture is a real touchstone at Goodhood, and with the current interest in vintage T-shirts and culture at an all-time high it feels more appropriate than ever to present volume two.”
Goodhood’s T-SHIRTNOW: Volume Two collection can be seen in the gallery above, and will be available for purchase on Goodhood’s website from November 12. Pricing ranges from £40 GBP to £75 GBP (approx. $53 USD — $98 USD).
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