Kickers' Celebrates 50th Anniversary With Luxurious New Pack

After notable collaborations in recent years — including Adieu earlier this year and Palace back in 2019 — U.K.-based footwear label Kickers has now celebrated its 50th anniversary. Marking the occasion, Kickers has released a new premium capsule, and a commemorative campaign.

The new pack features the brand’s signature Kick Hi silhouette, which has been constructed using luxurious materials including premium leather, cork detailing and heritage branding. The leather used on each shoe means that it will change and patina as it is worn, creating a unique look for each wearer. Each colorway — including red, brown and tan — is finished with classic Kickers’ detailing such as the hang tag, sturdy rubber sole and an embossed heel logo.

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To celebrate five decades in the game, Kickers has also launched its “Class of 50” campaign, spotlighting 50 creatives who are shaping the next 50 years. The imagery plays off Kickers’ association with school shoes, with each portrait captured in a school picture aesthetic. The campaign was shot by Rosie Matheson, who is also one of the chosen creatives, and also features Flock Together‘s Ollie Olanipekun, Milo Harley from Dukes Cupboard and Junior Adesanya, founder of Cremate incense, amongst others.

Take a look through the “Class of 50” in the gallery above. Kickers’ special-edition Kick Hi pack is available now from the Kickers web store and select stockists including The Hip Store.

In other footwear news, Sebago has collaborated with Universal Works.