Slam Jam and GR10K Subvert Conformity With Reimagined FW20 Staples
A recycled Polartec fleece jacket, T-shirt, and a rip-stop combat cap aren’t quite what they seem.
Milan-based boutique and brand Slam Jam has teamed up with its fellow Milanese label GR10K for a three-piece capsule collection that looks to rethink the conformist consumer behavior.
Using a T-shirt, cap, and fleece as the starting point — because all three are mass-accepted, neutral, and “conformers to general required obedience” — the collaborative duo seeks to deliver something more subverted, something that’s adorned with ambiguous graphics and motifs that elevate the three staples.
GR10K is a luxury Italian label, but unlike other Milanese brands, it strives to eradicate elitism and inaccessibility in the fashion industry. It does so by putting sustainability at its core, reworking excess fabrics in an expertly crafted fashion to offer customers something that is high-end, but affordable.
For its Fall/Winter 2020 collaboration with Slam Jam, the same principles are applied. The fleece jacket is made from recycled Polartec fabrics and is finished with removable velcro badges and a dual-branded product patch on the front. Additionally, the T-shirt features graphics front-and-back, while the combat cap is finished with a large anarchy-like removable badge on the front of its recycled Klopman rip-stop base.
Take a look at the Slam Jam x GR10K capsule collection above and shop everything now on Slam Jam’s website.
In other news, Carhartt WIP is crazy for corduroy this FW20.
