DHL Collaborates with Japanese Brand YUKI HASHIMOTO at Rakuten Fashion Week Tokyo
Reworking DHL’s iconic uniform.
Following a string of successful collaborations with Vetements, Anti Social Social Club and CASETiFY, DHL Express continues to develop its relationship with fashion by collaborating with rising Japanese brand YUKI HASHIMOTO. Officially sponsoring Rakuten Fashion Week Tokyo, the logistics company DHL surprised fans with a range of upcycled uniforms at the event.
DHL sponsors fashion weeks worldwide, participating in Tokyo Fashion Week for over ten years while supporting the projects of numerous upcoming young fashion designers and brands. DHL’s extensive global network allows it to connect brands and customers in major cities worldwide with speed and reliability, which made its service a necessary and essential part of the global fashion industry.
At this year’s Tokyo Fashion Week, DHL partnered with YUKI HASHIMOTO for its futuristic runway show. Yuki Hashimoto has previously worked for Raf Simons, Maison Margiela, and Kris Van Assche as a design assistant, gaining the fashion community’s respect during his creative journey. At the runway show held at Omotesando Hills on October 14, the brand introduced a collection based on the structural reinterpretation of the garments. The offering combines elements of activewear with the elegant tailoring that symbolizes YUKI HASHIMOTO’s designs, drawing inspiration from the works of Olafur Eliasson and his space suit motifs. The presentation also unveiled the exclusive collaborative pieces reworked from uniforms actually worn by DHL couriers working in international transportation.
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After the show, Hashimoto explained his ambitions with DHL, “since I started my brand, I’ve always believed in going out into the world and delivering my clothes regardless of nationalities. At present, the percentage of our overseas business is still small, but it is increasing mainly in Asia. We will take this opportunity to look beyond Asia and explore European and American markets, and we will keep expanding the scope of our challenge together with DHL Express.”
DHL pledges to support further up-coming fashion designers by providing them opportunities to expand in the international market.
Check out the collection in the gallery above and head over to DHL’s website for more information.
